April Smith

April Smith is a REALTORA(R) and Broker Associate with Southern Homes Real Estate in Flowood, Mississippi, serving buyers and sellers across Central Mississippi, including Brandon, Madison, Ridgeland, Richland, Pearl, Florence, and Clinton. Licensed since July 2020, she ranks in the top 10% of REALTORSA(R) in the Central Mississippi MLS.

Experience

April holds the Accredited Buyer's Representative (ABR), Pricing Strategy Advisor (PSA), and Commitment to Excellence (C2EX) designations from the National Association of REALTORSA(R). She was named a 2024 Rising Star by Central MS Real Producers magazine and earned Rookie of the Year honors at Southern Homes Real Estate in 2021. April closes an average of $4.5 million in sales a year, backed by 46 five-star reviews from buyers and sellers. She specializes in first-time homebuyers, move-up buyers, and seniors transitioning into their next chapter of life, and works across every price point and community in Central Mississippi.

Video, Staging, and Social Media Marketing

April's specialty on the listing side is video and social media marketing. She began her career in local television, where she first learned how video and the written and spoken word work together to make people stop and pay attention. Her 20+ year career in marketing and media production prior to real estate trained her to think like the audience on the other side of the screen. She uses that instinct to present a home the way buyers actually want to see it, guiding her sellers through the prep and presentation that set a listing apart. Professional videography, photography, and drone footage, along with a home staging plan, are crucial elements of her marketing plan for every listing. Anyone can put a home on the MLS. April builds it an audience.

Buyers

On the buyer side, she works with first-time homebuyers, move-up buyers, and seniors transitioning into the next chapter of life. And for clients moving out of the area, April can connect them with a trusted agent wherever they are headed.

Core Values

The daughter of a homebuilder, she grew up surrounded by home plan books and learned the value of hard work. Her career is guided by her Christian faith and a commitment to serving every client with honesty, integrity, and the kind of attentive, hands-on care that makes clients feel personally guided through every step.