Alex Mayer

As a real estate professional who has arguably represented the most buyers in Rochester MN over the last 10 years, the one thing I want every buyer to understand is this: you need a complete picture of what to expect, how to operate, and what needs to be done to be successful as a homebuyer in Rochester MN. When you have clarity, every decision becomes easier. When you know how to operate, you’re taken seriously in negotiations. And when you know what needs to be done, you put yourself in the best position to buy confidently and affordably. Every buyer I represent gets a thorough overview of the following: 1. Financing clarity. Understanding your loan options helps you choose the strongest strategy, especially when competing with other buyers. 2. Monthly payment breakdown. I walk you through principal, interest, taxes, and insurance — the numbers that truly determine affordability. 3. How to approach showings. How to schedule them, what to look for, and how to navigate homes with recording devices. 4. How to write a strong offer. How to determine a price that can win while still staying within your comfort zone. 5. What to expect from acceptance to closing. Earnest money, inspections, appraisal, insurance, and title work. When you understand the “how” and the “why,” you make smarter decisions, those decisions become easier, and you have a significantly better chance of success as a homebuyer in Rochester MN.

The two things every seller needs to care about in the Rochester MN area are Money and Time — getting the most proceeds possible, and doing it quickly, cleanly, and with the least disruption to your life. Your home is one of your largest financial assets, and it needs to be treated that way. I show my clients how to position, present, and market their home so it sells fast and for the highest price. And selling quickly matters — especially if you’re living in the home. There’s nothing worse than months of showings, constant cleaning, and scrambling with kids or pets on a two-hour notice. Success as a house seller in Rochester MN means you need 4 things: 1. A smart pricing strategy. Pricing is the single most important factor. Mistakes here cost sellers real money. 2. Strong presentation. Guidance on what to update (and what not to), professional photography, drone, and video that stops buyers mid-scroll. 3. Strategic marketing. In addition to the basics, I have a proprietary digital marketing system that reaches 40,000–60,000 Rochester MN locals every week. 4. Real negotiation clarity. Buyers are informed, but also human — emotions run high. Sellers must understand contingencies, timelines, and offer strength to stay in control. When these pieces are executed correctly, you give yourself the best chance to sell fast and for the most money in the Rochester MN market.

Over the last 10 years as a full-time Associate Broker in the Rochester MN area, I’ve worked with nearly every type of client and situation our market presents. My business is built around education, communication, and responsiveness — helping people understand what to expect, how to operate, and what needs to be done to be successful. Here are the main types of clients I represent in Rochester MN: 1. First-time homebuyers. My first-time buyers are some of the most informed in the Rochester MN market — my reviews will back that up. I walk them through financing, payments, showings, offers, and the full process so they feel confident, not overwhelmed. 2. Mayo Clinic and other relocating professionals. Physicians, nurses, students, and researchers moving into Rochester MN who need clarity on neighborhoods, timing, and how our market works. With my online presence, YouTube channel, and referral network, this group makes up a large portion of my business. I’m also a Level 7 Google Local Guide, and several family members work at Mayo Clinic. 3. Move-up and move-down buyers/sellers. Families needing more space, less space, or a lifestyle change — often coordinating a sale and purchase at the same time. I make that transition manageable. 4. Home sellers wanting skilled marketing and negotiation. Smart pricing, strong presentation, and advanced marketing — including my digital audience of 40,000–60,000 Rochester locals each week. I have over 16 years of negotiation experience. 5. Estate and inherited property sellers. Executors and family members who need a clean, efficient sale with clear guidance. Across all client types, the theme is the same: I help people understand the “how” and the “why” so they can make confident decisions in the Rochester MN real estate market.

I’ll share three recent transactions from the last month that highlight how I work, the clients I work with, and the types of results my clients experience here in the Rochester MN real estate market. 1. A Mayo Clinic relocation buyer. Client called me after reading my reviews, and I met them a few hours later. I gave them the complete picture of what to expect in our Rochester MN market as a home buyer. After touring homes over a weekend, we secured a great deal on a property that fit their needs perfectly. 2. A seller moving out of state for the military. They needed a clean, fast sale with minimal disruption. By pricing the home correctly and advising on only the updates that mattered, we generated multiple offers in 3 days. They were able to relocate without stress, knowing everything was handled. 3. A buy/sell client building new construction. I helped this family purchase a new construction home while preparing their existing home for sale. With the right pricing strategy, strong presentation, and my digital marketing system, their listing sold in 2 days for $35,000 over asking. This is a perfect example of how proper pricing and preparation matter. Across all three situations, my core values — Education, Communication, and Responsiveness — are what make the process smooth and predictable for my clients.

When I graduated from Luther College in 2014, I moved to Rochester MN for a job at Mayo Clinic. I learned quickly that I wasn’t meant to sit in a cubicle. While waiting for my start date at Mayo, I served tables and bartended — and realized how much I enjoyed working directly with people. I’m an avid reader, and one day at the Rochester Public Library I picked up a book on auto sales. With my background working in a call center through college, I thought I’d be good at it — and I was. I was hired at the top car dealership in Rochester MN, and by my fourth month I became the top salesperson, outselling 15-year veterans. Within 18 months, I was recruited to the top real estate team in Rochester MN. When that team disbanded in 2018, I went independent and earned my broker’s license in 2019. In 2021, I was runner-up for Best Real Estate Agent in Rochester MN. That motivated me to win the award in 2022. I’ve since won Best Real Estate Agent in Rochester MN in 2022, 2023, 2024, and – this year - 2025. Real estate gives me a great deal of fulfillment — it blends service, communication, and guiding people through major decisions. And it turns out, I’m really good at it.

Education is my first core value for a reason, and it has shaped every part of my career and life. I graduated from Luther College in 2014 with degrees in Sociology and Statistics, and to this day I still identify as a socio-statistician. Understanding people, communities, data, and behavior has given me major advantages in negotiations, pricing strategy, and guiding clients in the complex decisions in the Rochester MN real estate market. I’m a committed autodidact. I read 60–80 books a year, a member of the Friends of the Rochester Public Library, and I invest the equivalent of a liberal arts tuition annually into my own personal and professional development. Over the years, I’ve hired with dozens of coaches, mentors, and high-level training programs across sales, negotiation, marketing, communication, and leadership. Beyond my own learning, I’ve also taught thousands of real estate agents nationwide in the fields of buyer and seller representation, negotiation strategy, marketing, professionalism, and how to operate authentically. I’m also a co-author of the Amazon Best Seller Top Producer Secrets. My ongoing education is near and dear to my heart — it's the reason “Education” is the foundation of my business. I am committed to delivering that to my clients every day through the clarity, insight, and real-world human guidance.