About Alex Horowitz
Credentials
LICENSE
Designation
Top Producer
Licensed Realtor
REALTOR
Specialties
- Sellers
- Buyers
- Residential Property
Awards
-
2026
TOP AGENT
Brea, CA
2026
TOP AGENT
La Habra, CA
Top Producer
Licensed Realtor
REALTOR
2026
Brea, CA
2026
La Habra, CA
Alex was extremely helpful in selling my momaEUR~s house. He has a great knowledge of the area and his crew came in and reconditioned the house and made it look absolutely perfect. The sale went very smoothly and Alex was very helpful in every step along the way. I cant recommend him highly enough!
Alex Horowitz is a superior, exceptional find in the OC realty market. I met Alex when I had to sell a home as child/trustee for my late mother in law from half way across the USA. I made the mistake of worrying that his suggestions for cleaning the place up were too aggressive and too much work -- and I hired a different realtor. Alex had told me he would handle everything turnkey for me, but I balked. It felt overwhelming. The decision to go with a different agent was wrong: The house floundered on the market and a sale fell through. I returned to Alex hat-in-hand for help. He was, as always, gracious and didnt miss a beat. He was walking the property again within hours. Within a day he had a plan to lightly renovate and re-market. He hadnt taken my mistake personally and was speedy, on point and decisive. Every thing this person says he will do, he will do. It went exactly as he said it would. He handled everything with literally no fuss. In a world where it is hard to get anything done with supply chain and labor issues, he was on time and better than expected with results. The house was cleaned up with Alex spotting and addressing key issues in a matter of a few weeks -- and we sold the house for hundreds of thousands of dollars more than the prior agent was getting. Look, the money speaks for itself. His results are clearly above others, when compared head to head as in my situation. ...But what you cannot see in the monetary results is the ease and professionalism of handling all of this. Alex knows his business cold. You can trust him to be to the point, competent, direct, and correct. I wasnt even in the state and never met the man live and he delivered above expectations with a complex situation, some personalities involved in the heirs/trustee situation, and with a house that needed some love to sell as it should. I would send anyone in my family to him with complete confidence.
I am an 83 year-old seller who had lived in my home for 33 years. Suddenly, I needed to move within a two-week period to a much smaller residence. I contacted Alex since I had known him for many years through community activities in the Brea area. Alex advised me to identify the items I needed to move and he would take care of everything else. AND he did! Through the entire hectic and emotional process, Alex and his great support team assisted me and kept me well informed every step of the way. The move was accomplished on a timely basis and, afterward, my house sold for considerably more than the listing price. My sincere thanks to Alex for making an impossible situation possible.
I have known and used Alexs services over many years. So when I decided to sell my house in Laguna Niguel California I went right to him. He came over to the house sat down with me no pressure and explained the process after listening to my goals and expectations. He was patient and understanding. I knew that I called the right person. Once I was ready to move forward he put his people into action. I prayed and trusted God and Alex and let go and let Alex and his team do what they do best. I left the and the house and the state and let Alex do take care of the rest. He was never too far away if I had a questions or concern. When I saw the pictures of the work that was done that would be posted on line I was amazed everything looked beautiful. You have to use this company if you want no hassle results. Everything was done in terms of paperwork online, and on time. At the beginning he questimated how we would do and we exceeded that outcome amount. Thank You Alex and thanks to your team! Brenda
This review is long overdue. I worked with Alex in 2020 regarding the sale of my grandparent?s home. I knew Alex had recently sold other homes in Olinda Village and I felt that with such a unique area a real estate agent with area knowledge, experience and expertise was what was needed. After speaking to Alex and his staff I was impressed and knew he was the right agent. Alex immediately prepared us for listing and made the process easy for me and my Grandmother despite the complications of the COVID-19 pandemic. He always responded to my calls, text and emails promptly. We had multiple offers eventually selling for more than $100k over asking price. I have to say, I would recommend Alex Horowitz to anyone buying or selling a home not only In Brea but anywhere. He is truly amazing!
I have known Alex for decades. I have watched Alex grow his business and expertise in local Real Estate over the years. Alex has an impressive process that marketed our property quickly (5 offers in the first weekend!) and negotiated a sale that was in excess of the asking price. The whole process went amazingly smooth even with the challenges of the COVID pandemic. We will definitely use Alex again when selling another property. I highly recommend Alex and his team.
Alex Horowitz was recommended to us by a few neighbors after our mom passed away and it became time to sell her home. Alex and his team of associates guided us through what repairs and improvements to make in order to attract as many buyers as possible. Alex got us more than our asking price in a year that has been difficult for everyone. We were very pleased with the whole sale process and would recommend Alex and Coldwell team.
Alex had his hands full with selling my house. He had to handle a renter that would neither let us into the property nor leave it. They kept putting us off with one excuse or another and dragged their heels since the day of the Covid shut down started. He was really patient with me as I kept losing my cool and guided me through the whole 11 months. He has a great team of people working with him...Austin, Laurie , Denisse as well as the rehab crew, and his daughter with home staging. I would absolutely trust him with any future buying or selling. Thanks so much to you and your team Alex! Appreciate you. :)
My neighbor, sold his house through Alex Horowitz in 2 weeks & had such a great experience, I thought I would have to try it. I tried it & was amazed on how much knowledge he has & his attention to detail. His staff & team are so wonderful, they came in & staged the home & made me feel at ease with everything. Alex ended up getting me about $50k more than expected. His strategy & expertise in the market is incredible. Sold my house towards the end of summer in record time. I would use Alex & his staff in a heart beat to buy or to sell. I will definitely recommend Alex to all the people that I know. He is serious & to the point. Hard worker through all hours of the day & night. I definitely made a friend in Alex. Very forthcoming & honest.
From the very beginning, Alex Horowitz had a game plan of no drama at anytime during the sale of our home. His teams approach of getting the home properly prepared for the optimal sale price for the home, I believe, sold the house FAST. We sold our home on the first weekends open house, receiving multiple offers with most well over the asking price. We received $20K+ over the Asking Price. I highly recommend Alex Horowitz of Coldwell Banker Diamond Realty!
Were glad we went with Alex to help sell our house. We chose him because he has a marketing mindset and presented a very smart and logical strategy for listing and selling. We were in a tight spot - we had only owned our house for 2 years but needed to sell, and we had already invested a lot into remodeling. Our biggest fear was that we would lose money on the sale and come out worse off. We gave Alex what we needed to sell for to cut even, and he was able to sell our house above that amount, so to our surprise we came out making some money on the sale (fees included). The house was only on the market for 2 weeks before going into escrow. From the time we first met with Alex, we dropped off the keys and got our money in under 2 months. Alex has a full team that manages a lot of the marketing and listing, but it was nice that we had direct access to his email and cell.
We couldnt have picked a better team to sell our home. Alex was friendly and very knowledgeable. He understands the market and explained everything clearly. The team he works with were just as helpful. They worked hand in hand from getting our home ready to sell through the close of escrow. Our home was sold quickly and the process was smooth. Selling your home can be stressful and they made it less stressful with all of the clear communication. I would definitely recommend Alex Horowitz for your real estate needs!
Alex provided invaluable guidance as we developed the strategy for the sale of my property. He and his team provided guidance in preparing my property for sale, including arranging for handyman services. They also prepared the staging, conducted several open house weekends and followed up with all interested parties. Alex and his team made the sale of my property very easy.
So this will be the first review I have ever posted in my 46 years of age. I am a very picky person when it comes to certain things. Alex Horowitz is a real estate genius,I cannot say enough good words on how Alex and his team bent over backwards for my family and I in fulfilling our every request on our home transaction after a 3 year search. I had met with several selling Agents over the course of 3 years and I can say Alex has forgotten more about real estate then all the other realtors currently know. Thanks Again Team Horowitz..
Alex and his assistant Matthew were absolutely wonderful to work with! Matthew was very available to meet up at different locations and show us plenty of houses. Alex and Matthew were amazing during the whole process, but particularly during crunch time (aka escrow). We very much appreciate everything and will definitely recommend Alex and his crew for anyone looking for homes in the Brea area.
I enjoyed the great customer service that I received from Alex Horwitz and his team. Selling a home is always a stressful situation, however, I found that they all worked hard to make sure that I could get answers when I needed them. They worked hard to get me the best price for my home. Mr. Horowitz and his team were all very professional, polite and diligent. You will feel cared for and heard when you call them. I highly recommend Mr. Horowitz and his team. I plan to use them again when I am ready to buy my next home.
Alex and his team took care of everything. They kept me very informed during the entire process. They worked to get me the best price for the property. I definitely recommend them.
Alex was the right person for the job! His experience, knowledge and competent team helped us through the process including a few hiccups. I would strongly recommend him to anyone wanting to sell. We are very happy!
Alex and his team were extremely professional and a real joy to work with. His attention to detail made sure everything was in place and the house was staged to make the best impression during the open houses. He kept us informed of the multiple offers and help drive the bidding war. House sold within days of the open house at $51K above listing. Five stars does not provide a high enough rating for Alex.
This review is long overdue, but I have to share the incredible experience I had working with Alex and his team. My first conversation with Alex, he was attending a conference in Las Vegas. I knew he was so knowledgeable. My house was in S. OC, so not his traditional market, but it did not matter. I learned on his way home from Vegas, he surveyed the area in which I lived, to better understand the market, community and house that I owned. Our first appointment, I met Alex, so personable, genuine, honest. passionate professional with the utmost integrity. He presented me with a complete real estate portfolio for everything I would want to know and should know about the sale of my house and walked through every page so I could make an informed decision on what to do. He did not rush our meeting, in fact we spent probably (3) hours together of which Alex listened very attentively to me and what my goals were for selling as well as being the expert he is to provide information necessary for me to make the right decision. Above and beyond any realtor hands down. Fast forward, December 2017, Alex listed my house on Friday, hosted two open houses Saturday and Sunday. Numerous offers received that weekend and following week. Offer accepted on Thursday - SOLD. Alex made it point to check in with me throughout the transaction, even just to say hello and to minimize the stress of selling a house and created a seamless real estate experience. There are not enough words to express my thanks and gratitude to Alex and his team, but I am so thankful to have met him and worked with him and would highly recommend. Alex continue to shine and prosper and thank you again for who you are and the great work that you do.
Working with Alex Horowitz and his team was an excellent experience. The process of selling our home from start to finish was quick and a breeze. All the things Alex promised were delivered and they made it worry-free. Cant say any more about how GREAT the experience was.
What Alex pulled off for myself and my family was nothing short of miraculous. I contacted him to sell our condo & help us negotiate the purchase of our new house. This transaction turned out to be quite complex as the buyer of our condo, ourselves, and the owners of the house we bought, all were buying their new home with their equity and pulling off this 3-way transaction in 8-10 days, was unbelievably smooth. 1) Alex had our condo sold on the first day of our open house, within the first couple of hours. 2) He bartered with the buyer and managed to get us an additional $1000 in addition to the already very fair market value that had been initially offered. 3) His numerous years of experience worked to our benefit as he actually knew the agent who was selling our new house to us- As a result, we were able to close pretty painlessly, as his relationship with the fellow realtor, allowed us to forego most of the nonsense & heavy bartering that would have otherwise taken place. (He has a habit of thinking ahead & taking care of everything.) 4) Most of all, Alex is a rarity in this modern world in so far as he actually responds to inquiries quickly & efficiently, even when it is not convenient. He is honest, ethical, personable, and damn good at what he does. I would heavily endorse Alex to anyone seeking real estate services, and am certain that he would not disappoint.
Nothing short of Amazing! Alex was there for us every step of the way. He helped us understand and feel comfortable with the process, handled all the details, had great vendors to engage quickly and top caliber support staff. It was an emotional time and Alex was kind, patient and hyper-responsive to us day/night. Ive never met another agent with the skill, knowledge, resources, proven steps & strategies coupled with the high level of integrity and customer service, all served-up with a smile UNTIL Alex. Thank you Alex...Youre our agent for Life!
After our parents passed my sister and I had made the difficult decision to sell the home we had grown up in. Alex met with us and was very professional and knowledgable. He also showed us incredible compassion and respect as this was an emotional sale for us. Alex and his team put together a fantastic brochure and video presentation which showcased the beauty of our home. The house sold WAY over asking almost as soon as it hit the market. We could not have been happier PLUS the family that purchased the home was a perfect fit. We were so pleased with Alex we are using his services for other interests and look forward to a long working relationship with he and his team. I would highly recommend Alex and his entire team.
We used Alex to sell our home in Brea. He gave us great advice and was a tremendous help to us. Although we didn?t need it he would have staged our home appropriately to sell which we thought was a great perk. Our home sold quickly (2 days) and we received a cash offer over the asking price. We were moving out of state so we didn?t use him to purchase our new home but he did do some research for the area out of state we were looking at. This was helpful. We would definitely use Alex again if we move back to Cali.
Worst in communicating. I went with another realtor because he took to long to respond on anything. He contacted me through automated emails and other people who work under him. Buying and selling home 600k -900k
My experience with Alex was truly five star. He has exceptional knowledge of the north Orange County CA area. Alex is very professional as well as his exceptional staff. His expertise in marketing real estate to highly qualified buyers is unsurpassed. In addition Alex was very helpful with the whole process from selling my home and securing a new home for me and the whole process was seamless. I would definitely recommend him to any of my friends or family.
Great job from Alex and his team Alex sold our home within a week and helped us find a rental during the selling process . Alex also provided quality contractors to do minor repairs painting , carpet ,etc . When we are ready to buy a new home Alex will be my FIRST call . Thank Alex William Short
Alex and his crew did an amazing job. They helped me get things organized, answered questions in a timely manner and were just plain helpful. Alex stood by is advertisements and was very personable. He sold my house in about 10 days for over asking price. He actually almost had it sold a day after I spoke to him and before it was actually listed, but it didnt quite work out. I can see why he has the reputation of #1 Realtor in Brea for sure! Thank you Alex.
Alex Did a terrific job helping me sell my fathers home. He was direct and honest in answering all our questions , concern for our familys needs, walked us thru details, promptly returned phone calls , helped us by recommending people to clean up the pool , haul away items , and make minor repairs. From start to finish I felt he was competent, reliable , knowledgeable, and sincere. Alex kept us informed throughout the entire sale of the house, he got us top dollar and sold the house within weeks of listing it.
Alex did an amazing job selling my condo. He got me a full price offer on the first day it came on the market and ended up in a bidding war. I got well over the asking price within the first week and closed escrow in 30 days. I would definately recommend him and his team to anyone looking for a realtor.
I first ran into Alex in 1995 when moving from one house to another. We had a buyer interested in our house and Alex and I met at an open house, he told me our buyer couldnt qualify.....we rented out that house for three years until the market came back. Fast forward to 2016. Alex sold a house on our street and I was certain that he would have buyers who might be interested in our house, we quickly decided to market our house and move out of Brea. Alex suggested and we did $17,000 of work in three weeks to make the house pretty. We had four offers including one that was $10,000 over asking price in 48 hours. Did I have a stressful 90 days from deciding to move to having sold and bought another place, yes, but that goes with the territory. I dont think there is a realtor with a better pulse on the Brea market and what a property is valued at. Alex is a straight forward all business type which is what I like. Some agents are very nice and cute and great sales types, Im not saying that Alex is not a sales type, he is, but he is all business and he gets the job done.
I cant say enough good things about our experience working with Alex! Our first meeting with him he told us exactly what we needed to do to sell our home. We listened and he sold our home in 3 days well over asking price! We felt so well taken care of throughout the entire process!!
Alex is one of the best professionals I have ever worked with, on any field. Hands down the best real estate agent I have ever met! When he analyzed the facts about my listing, he presented me with a strategy I was a bit uncomfortable with, at first. It included investing money in improvements and a listing price a bit under my expectation. But, I understood he is the expert and we agreed to follow his strategy. He made it very easy to implement the strategy, since he has all the right contacts: contractors, inspectors, staging professionals, handymen, etc. We listed about 22 days after me first met. Offers started pouring in. Within days I had an offer that met our expectation. I traveled and he made it seamless to manage the process from overseas. Nothing but good things to say about my experience with Alex. PD: He may use the word cool to describe anything in your house. After a bit, you learn that his definition of cool is not the same as yours!
I was impressed with Mr. Horowitz experience and I so glad we hired him to sell our home. He is very professional, kind and goes above and beyond to accommodate your needs and make the sale of your home as smooth as possible. Real estate can be very emotional and he was amazing. Thank you Alex !!!!! Ingrid Martinez
Alex was essential in guiding us through the rigors of selling a house. As first-time homesellers, we especially appreciated his decades of insight and how the process works. Through thick and thin -- even an escrow that collapsed through no fault of his own -- Alex was there to guide us, comfort us, and lead us. In the end it all worked out well. You are in good hands with him.
We had a great experience selling our rental condo with Alex. From our first meeting with Stella to the final closing everything went very smooth. Alex helped us negotiate a fair price and was responsive to all our needs. We highly recommend Alex and his staff for all your real estate needs.
We were very impressed at our first meeting. Alex is like a one stop shop and got the ball rolling immediately to get our house sold. It was a pleasure dealing with him and his team.
My family home had been on the market for 8 months when I hired Alex. He was able to sell the house in 3 weeks without reducing the price. Its not all about Alex, his entire staff is friendly and professional. I RECOMMEND.
Alex Horowitz is amazing! This past September, my 80+ year old parents needed to move from their beloved tri-level home in the Brea Hills. Alex was superb in helping us through the process. From the beginning, he treated my family with kindness, respect and sincerity. Every step of the way ... consulting, staging, listing, showing, negotiating, selling and moving, Alex kept my parents interest first! In addition, he has a wonderful team!!! They were all quick to respond and willing to assist with any request. I am in complete awe of his ability to meet the needs of his clients. He is definitely a master in his field!
I decided to downsize and sell my home. After an ineffective first realtor I chose Alex. He was very knowledgeable and helpful and easy to work with. This was my first time selling a home. Alex and his staff were very supportive. I feel he was very respectful of my feelings and my concerns. I would recommend Alex to everyone, especially a senior client.
Alex Horowitz and his team did an exceptional job. Very professional and very knowledgeable. Since our very first meeting Alex demonstrated that he knew what was needed to sell the house fast and for the most money. He has great negotiating skills, which are very important in this bussiness. He was always there with a proper response when we had a question. His assistant, Stella, was also very helpful and very professional. I will definitely seek his service again in the future and I very highly recommend him to anyone. THANKS ALEX AND TEAM.
Fifteen years ago, Alex successfully facilitated our purchase of this house and the sale of our previous house. Our experience was so positive that when the time came to sell this house, we contacted him immediately. Alex provided a complete evaluation of our home and together, we came up with a plan and list price to sell. Alex had the home inspection and termite inspection done before we listed which gave us time to correct the deficiencies. His pricing strategy produced a very strong response with multiple offers. This allowed us to negotiate the terms from a position of strength and got us the value we hoped for. Alex provided great service and we recommend him for anyone serious about buying or selling their home.
Alex handled all details with professionalism and grace. When any questions or issues arose, he resolved them promptly, all the while explaining the processes and offering reassurance when concerns were present. He has a smoothly running, well-staffed organization and I highly recommend him for buying, selling or leasing your property.
Alex sold my property quickly and at a good price. Ultimately, thats all that matters. The only negatives that Id mention would be: he priced the property himself while ignoring my suggestions and he was willing to accept all of the buyers demands in favor of a quick sale without negotiating for me as the owner or reviewing the demands critically. Having said that, though, he sold my place relatively quickly and at a price that I consider to be favorable. So, the rest really doesnt matter.
Alex and his team did a fantastic job for us. Alex not only helped us find a new home but helped us sell our old home. At first we questioned his strategy. In the end the result was far superior than we expected. His knowledge of the market and real estate trends is superior.
I recently listed 2 condos with Alex Horowitz. With his knowledge and expertise as a Real Estate professional it made each sale very quick and very easy. Each property was listed and sold in less than a month! His negotiation skills proved very helpful for each sale. In addition, the support staff at his office were very helpful and made the paperwork process go smoothly. If you are thinking of selling or buying a home, contact Alex. You will be glad you did!
Alex was great to work with. Always looked out for our best interest. Has an excellent team working with him. Communicated with us throughout the entire process.
We were living in a condo in the North end of Diamond Bar when the maintenance in the complex started to decay. The association was a joke and there became more renters than owners, so we knew we had to leave. We wanted to move back to a house in Brea and I knew just the guy to call. Despite being during the holiday season and that others in our complex had the same idea, making it very competitive, Alex knew just what to do. He showed us how to stage the house to present it in its best light and all the things we needed to know. Being a control freak i was a bit skeptical and critical of some of his tactics, but of course in the end Alex showed his mastery and had so many people coming to see the condo it was crazy. He got us our price and on the other end helped us find just the right little house in Brea even though it wasnt one of his listings. Alex is the only choice for someone looking to buy or sell, he truly has a real passion for his work which makes him the very best at what he does. Ive been around town with him a few times and it never fails that someone will run over to embrace him for the help he gave them finding or selling a home.
I had some questions about potentially selling my home and purchasing a new one. Alex provided me with all the necessary information; he was very knowledgeable and extremely professional. I highly recommend him to anyone looking to buy.
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