Aimee Peterson | Broker-in-Charge & Owner, Better Homes and Gardens Real Estate Palmetto Aimee Peterson isn't your average broker she's the driving force behind one of South Carolina's top producing real estate brokerages, Better Homes and Gardens Real Estate Palmetto, proudly serving the Charleston, Summerville, and surrounding Lowcountry markets. As Broker-in-Charge and co-owner alongside her husband, Terry Peterson, Aimee leads a powerhouse team of over 100 agents, collectively achieving more than 400 closed transactions this year. Under her leadership, BHGRE Palmetto has earned some of the most respected honors in the industry, including Best in Brokerage Technology from Better Homes and Gardens Real Estate, Best Place to Work, and Best Brokerage in Charleston. Many of her agents have also gone on to win "Best Real Estate Agent" in their individual markets, a direct reflection of her coaching, culture, and standards of excellence. Aimee's leadership blends old-school integrity with forward-thinking innovation. She's a hands-on mentor, a marketing strategist, and a systems builder training agents to grow sustainable, brand-driven businesses using modern technology, video, AI, and storytelling that actually converts. Her ability to merge design, tech, and performance has made BHGRE Palmetto one of the most respected and recognizable brokerages in the Carolinas. Beyond the brokerage, Aimee has served on multiple boards, including Women in Real Estate, local MLS leadership, and Broker Advisory Councils. A true entrepreneur at heart, she has owned and sold multiple businesses, giving her a rare depth of experience in leadership, operations, and growth strategy. When she's not leading her team or shaping the next generation of real estate talent, Aimee can often be found fine-tuning marketing systems, supporting community events, or teaching classes that empower agents to build confidence and scale their business. Her mission is clear: to raise the bar for real estate by creating a culture where agents thrive, clients feel seen, and professionalism drives every decision.
OTHER LANGUAGES
Spanish, Portugese, German
Read More About Aimee
Credentials
LICENSE
Real Estate - South Carolina - # 106349
Designation
Real Estate Investing
Counselors of Real Estate
ABR (Accredited Buyers Representative)
Top Producer
Licensed Realtor
Real Estate Broker
Broker / Associate Broker
REALTOR
Real Estate Investing
Counselors of Real Estate
ABR (Accredited Buyers Representative)
Top Producer
Licensed Realtor
Real Estate Broker
Broker / Associate Broker
REALTOR
Specialties
Appraisal
Buyer's Agent
Commercial Properties
First Time Home Buyers
Investment Properties
Listing Agent
Awards
2026
TOP AGENT
Goose Creek, SC
2026
TOP AGENT
Ridgeville, SC
2026
TOP AGENT
Huger, SC
Other Awards
2024 BHGRE Top in Technology and Client support award
FAQ
1. What advice would you give a buyer trying to purchase a home?
The smartest thing a buyer can do before shopping for a home is get financially prepared and properly advised. That means getting preapproved with a trusted local lender, understanding your true monthly payment, and knowing exactly what you’re comfortable investing, this is different from just what you qualify for. In today’s real estate market, preparation beats hesitation every time.
Next, work with a knowledgeable local real estate agent who understands neighborhood values, contract strategy, and negotiation, not just showing you homes. A great agent will help you spot overpriced listings, uncover off market opportunities, and write clean, competitive offers that protect your money and your future resale value.
Buyers also need to think beyond the house itself. Location, schools, long term growth, HOA rules, insurance costs including flood insurance, and future resale matter just as much as granite countertops. I always encourage buyers to focus on lifestyle first, investment second, emotions last.
Finally, don’t try to time the market. The right time to buy is when it fits your life, your finances, and your long term goals. Real estate rewards smart moves, not rushed ones.
2. What advice would you give a seller trying to sell their home?
The biggest mistake sellers make is pricing their home based on emotion instead of real market data. The first 7 to 10 days on the market are the most powerful. This is when buyer demand is highest and online visibility peaks. If you miss that window with an inflated price, you almost always end up chasing the market down with price reductions.
Before listing, sellers should focus on high impact preparation: professional pricing analysis, strategic staging or decluttering, minor cosmetic improvements, and professional photography. Homes don’t sell online, but buyers choose which home to tour online. If your home doesn’t stand out digitally, it won’t stand out in person.
Marketing also matters more than ever. Your home should be promoted across the MLS, Google, social media, email campaigns, retargeting ads, and major portals like Zillow, Realtor.com, and Homes.com. Exposure creates leverage, and leverage creates stronger offers. Working with a Better Homes and Gardens Real Estate Agent, your home is marketed internationally, and through private portals related to the magazine.
While preparation of your home and marketing are top priorities in the selling process, knowing your NET proceeds after the sale is just as important. Many agents do not do this step with their sellers. At Better Homes and Gardens Real Estate Palmetto this is a step we complete every time with our sellers. Preparation and education of costs of selling your home are all discussed through our Net Sheet prior to listing. We discussed costs such as deed stamps, HOA transfer fees, attorney closing fees, real estate commissions, repairs and warranties. As a seller you do not want to get to the closing table to find out you were ill prepared for the cost of selling your home.
Finally, choose an agent who prioritizes strategy, communication, and negotiation, not just putting a sign in the yard. The right pricing plan, marketing system, and negotiation approach can mean tens of thousands more for the seller at closing.
3. What types of clients have you worked with?
I’ve worked with a wide range of clients across every price point and life stage, including first time home buyers, move up buyers, luxury buyers, new construction buyers, land buyers, sellers, investors, relocation clients, military and VA buyers, retirees, and 55+ active adult buyers. I also work closely with out-of-state clients relocating to the Charleston, Summerville, Mount Pleasant, Isle of Palms and greater Lowcountry area.
On the seller side, I represent homeowners in traditional equity sales, luxury listings, new construction resales, estate sales, divorce situations, and homeowners facing time-sensitive moves. I also work with builders and developers on both entry level and custom home projects.
Many of my clients are navigating major life transitions from career moves, growing families, downsizing, inheritance, or retirement. I provide my clients clear guidance, strong negotiation, and a steady hand through the process. No matter the situation, my role is always the same: protect their best interest, maximize their financial outcome, and make the process clear and manageable.
4. Describe a recent transaction you are fond of. How did it go?
One recent transaction that stands out involved a relocating buyer who needed to purchase a home in the Charleston area without being able to travel back and forth. They were on a tight timeline, navigating a career move, and understandably stressed about making the right decision from out of state.
We started with a detailed needs assessment, narrowed the search by commute time, lifestyle, and long-term resale value, and used virtual tours and in depth neighborhood breakdowns to guide the process. When the right home came on the market, we moved quickly with a strong but well structured offer that protected the buyer while remaining competitive.
The home appraised clean, inspections went smoothly, and we negotiated key repairs without disrupting the contract. The buyer closed on time, under budget, and moved into their new home with confidence without ever feeling rushed or uncertain.
Transactions like this are my favorite because they remind me that great real estate service isn’t just about the sale, it’s about reducing stress, protecting people financially, and helping them land well in the next chapter of life.
5. How did you get started in Real Estate?
I began my career in medical sales after earning my master’s degree from the University of South Carolina School of Medicine. While I was successful in that field, everything changed when I went through the custom home building process myself. I experienced firsthand the stress, confusion, and vulnerability that comes from building without strong representation, and it opened my eyes to how critical great guidance truly is in real estate.
That experience sparked a passion for the construction and luxury home space. I immersed myself in understanding the custom building process, contracts, design, timelines, and how to protect buyers financially and legally during one of the biggest investments of their lives. What started as a personal challenge quickly became a professional calling.
Fast forward more than 20 years, and that passion has grown into leading alongside my husband, one of the top closing real estate teams in South Carolina and now operating one of the region’s top real estate brokerages, Better Homes and Gardens Real Estate Palmetto. Today, I bring that same hands on construction knowledge, negotiation expertise, and client-first mindset to every buyer, seller, and agent I serve across the Charleston and Lowcountry market.
6. Do you have any special education or training that will benefit your clients?
Yes, and it’s one of the biggest advantages my clients receive. In South Carolina, an agent must hold their real estate license for a minimum of five years before even qualifying to become a broker. I meet that requirement and serve as a Broker-in-Charge and Owner of Better Homes and Gardens Real Estate Palmetto, meaning I am legally responsible for contracts, compliance, negotiations, and consumer protection at the highest level.
In addition to my broker licensing, I hold advanced certifications in Relocation, Luxury Real Estate, Land, Commercial Real Estate, and AI Marketing. This gives my buyers and sellers an advantage whether they are relocating into Charleston, selling a luxury home, purchasing acreage, investing in commercial property, or leveraging modern digital marketing for maximum exposure.
In 2024, I also led our brokerage to be recognized as the TopTechnology Brokerage across the entire Better Homes and Gardens Real Estate brand, a national achievement that reflects both production and innovation.
Contact Information
Location
415 N Main Street, 3rd FloorSummerville, SC, 29483
Note: Reviews may include other agents on their team
What clients say about this agent....
Responsive
Communicative
Knowledgeable
Outstanding
Professional
Trustworthy
Attentive
Available Remotely
Hard working
Great for new buyers
TiyuanaGilliard
Review for Member: Aimee Peterson
December 2, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Got us a great rate, closing costs, appliances, play plan etc! Great communication as well. Process was smooth and fast. If youre looking for someone, reach out. Definitely recommend her!
Dorian W.
Review for Member: Aimee Peterson
June 1, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
An exception agent, well versed and knowledgeable. A very understanding person with the best team of supporting members who go above and beyond the call of duty. I was able to acquire my second real estate property within a very short period of time (>45 days).
Zuser20171022123547283
Review for Member: Aimee Peterson
December 10, 2024
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
I truly appreciate this young lady dedication, support, patience and caring attitude. She is knowledgeable and made sure I received what I needed to purchase this home. Even after I purchased my home she continues to be here for me.
Kathleen M.
Review for Member: Aimee Peterson
June 8, 2021
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Aimee was great! She was proactive and always easy to communicate with, and she found us a great house with everything we were looking for. She was very knowledgeable about the area and helped us find a perfect location for our family.
Leannisenhour
Review for Member: Aimee Peterson
July 31, 2020
Local Knowledge
Process Expertise
Responsiveness
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ZillowVERIFIED
I used Terry and Aimee to purchase my last home and had the best experience so of course when I wanted to research buying land to build my dream home on I reached out again to them . My boyfriend and I were so nervous about land purchase since this was our first experience . They both responded quickly and with such knowledge about the process that it put our fears to rest. Now we can build the house of our dreams !
Crohde1212
Review for Member: Aimee Peterson
March 12, 2020
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
OMGosh! Aimee and Terry were absolutely the best!! We interviewed several agents, and we were very impressed with them. They were very informative, as well as, on top of everything going on with showings. Even with the inspection process during the sale, they took care of everything and had great communication with us. They were very proactive and we really appreciate their hard work!! Would highly recommend them!!!
LisaTibbsBlankenship
Review for Member: Aimee Peterson
December 16, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
From the minute we met Aimee at a random open house, we knew she was the realtor for us. With only a little input from us, she instinctively knew what we were looking for and helped us find it. She worked very diligently during the negotiations to ensure they were in our best interests. Her advice and vast network of contacts was crucial to our successful financing of our home. We highly recommend Aimee to anyone looking to buy or sell their home.
Shirllandry
Review for Member: Aimee Peterson
June 5, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Terry and his wife Aimee are amazing! Currently searching for a home, as we live out of state. They have all the information on each property and are actively searching for that perfect home for us. I would recommend them to anyone who is in the market for a new home. They go above and beyond any expectations I had.
Brookeryan03
Review for Member: Aimee Peterson
April 15, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
We just wanted to know our options when it came to selling our home and Terry put together and incredible presentation and provided a lot of insight to what we could get and the best way to approach it. When it is time, I will definitely move forward and use the services of Terry Peterson.
BrianFreedman00
Review for Member: Aimee Peterson
March 22, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
If I could give 10 stars I would have. Working with the Peterson's made the sale of our home a seamless and worry free process. We were moving out of state so that added stress was alleviated as they made the whole process pretty much turn key. From our first meeting, they clearly outlined how they would work with us and what we could expect the proceeds from the sale to be. From that moment, the whole process when into motion, from them quickly getting photos and the house listed on MLS, to them arranging and meeting the different people we needed to get into the house to either do some work or inspections. We never had to be home which was perfect for us. The house also sold quickly which really had to do with the marketing they did and the timing of how they executed the whole sale from the beginning. My wife and I were discussing just the other day, that it is a shame that we could not use the Peterson's up here in our new home in Chicago as if we were in the Charleston area there would be no one else we would ever consider calling again in the future if we were buying or selling a property in the area.
Zuser20140630103647632
Review for Member: Aimee Peterson
March 14, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Terry and Aimee expertly guided us through the purchase of our home. They were always available, responsive and made our purchase very simple. We look forward to using their service in the future.
Lauren Z.
Review for Member: Aimee Peterson
February 20, 2019
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Aimee and Terry were amazing throughout the entire process of selling our house! They are very communicative and responded to our questions quickly. Terry emails video links even prior to meeting to walk through the paperwork/process - I found these very helpful and shows how prepared they are to work with you! Cant recommend them enough!