Lucy Rivera

With over 28 years of experience in the mortgage and real estate industry, Lucy Rivera has mastered the art of turning financial challenges into homeownership success stories. Originally from New Jersey, Lucy launched her mortgage career in the dynamic Las Vegas market, where she built her reputation on creative deal structuring, bold thinking, and a relentless commitment to client success. Since returning to New Jersey in 2013, she's brought that same energy, innovation, and West Coast drive to the East Coast market. Lucy is known for her outside-the-box approach to lending, whether it's helping first-time buyers unlock hidden opportunities, guiding investors through complex financing, or tailoring unique solutions for self-employed clients. Her deep industry insight, paired with her ability to anticipate market shifts, allows her to provide powerful strategies that others simply overlook. Always ahead of the curve, Lucy stays on top of evolving mortgage programs, technology, and marketing trends to empower both homeowners and real estate professionals. Her passion for education, growth, and generational wealth shines through in every conversation, making her not just a loan officer but a trusted advisor, mentor, and community builder.