Shea Southwell

Start by getting pre-approved so you know exactly what you can afford and can move quickly when you find the right home. Be clear about your must-haves versus nice-to-haves, and stay flexible — the perfect home might not check every box, but it can still be the right fit. Most importantly, work with a trusted agent who will guide you, advocate for you, and help you navigate each step with confidence.

Price your home competitively and make sure it’s showing at its best; small updates, decluttering, and good staging can make a big difference. Be flexible with showings to give buyers plenty of opportunities to fall in love with your home, and work with an agent who will market it effectively and negotiate in your best interest.

I’ve had the privilege of working with a wide variety of clients — from families relocating out of state who are excited to make Panama City Beach their primary home, to investors searching for the right property to generate income, to families wanting a second home where they can create lasting memories by the beach. Each client’s journey is unique, and I enjoy tailoring my approach to fit their specific needs and goals.

One of my favorite recent transactions was helping a couple find their perfect second home for a relaxing beach escape. They visited for a week, and each day we toured homes, adjusting our showings as they discovered more about what they liked and didn’t like. By the end of their trip, we found the property that truly felt right for them, and I was able to negotiate the price they wanted, making their dream of owning a getaway in paradise a reality.

I grew up in North Georgia, where real estate was part of my everyday life thanks to my mother, who was a broker for many years. I still remember cutting the ribbon for her office when she opened it, and watching her successfully run it for over a decade. As she began to retire, I naturally found myself stepping into the industry, and it quickly became clear that I had the same passion she did. Having been surrounded by real estate my whole life, I’ve developed a true love for helping people through this process — and as the saying goes, when you do what you love, you’ll never work a day in your life.