Ron Laserna Top real estate agent in San Jose

Ron Laserna

trustedpro
Coldwell Banker Realty
20 Years of Experience
(78)
$9M
Total Sales Last Year
20
Years of Experience
37
Recent TransactionsTransactions from the last 3 years
$1.1M
Average Price Point

    About Ron Laserna

    Specialties: Buyer's agent, Listing agent. Since the age of 14, Coldwell Banker Realty agent Ron Laserna has been part of the workforce, and he's never looked back. He spent years building experience in customer service and sales, eventually leveraging those skills to jumpstart his real estate business. Licensed since 2005, he is wholeheartedly committed to fulfilling his buyers' and sellers' best interests. Ron learned early on in his career that to be successful in sales and service, you must consistently identify and meet your customers' needs, which is what he has a passion for doing every day. He's devoted to "follow up and follow through" for his buyers and sellers. An active, engaged listener, he takes time to get to know his clients and their needs and promptly creates a strategy to attain them. Ron spent some time in property management and leasing, so he is particularly adept at matching properties with the right people. Ron has lived and worked in the Bay Area for over 25 years and uses his deep knowledge of the region to serve clients across Northern California. He loves the area, so he relishes the opportunity to guide his buyers and sellers through the journey of establishing themselves there. Keenly aware of local market conditions, Ron applies the most current data to aptly price homes and negotiate terms on behalf of his customers. In fact, he's frequently praised by clients for his savvy, effective methods - along with his caring guidance and ability to explain any nuances regarding the transactional process. Honesty and integrity are central to Ron's lifestyle and the way he advocates for his clients. He's dedicated to being consistent, hardworking, efficient and ethical in every circumstance. While maintaining a laser-sharp focus on his buyers' and sellers' best interests, he keeps a sense of humor and affects a positive perspective. Ron is a consummate professional, but he's still in tune with his inner child. A self-professed "geek at heart," he adores video game culture and comic book folklore. He loves to keep up with any comic-book related films or TV shows. During his youth, he was active in the hip-hop dance scene, but now he devotes time to playing in basketball leagues and is an avid Golden State Warriors fan. When you're ready to buy or sell in Northern California, Ron Laserna will work tirelessly on your behalf to ensure a seamless process with exceptional results.
    OTHER LANGUAGES
    English
    Read More About Ron

    Credentials

    LICENSE
    Real Estate - California - # 01490163
    Designation

    Top Agent Network

    Licensed Realtor

    RENE (Real Estate Negotiation Expert)

    ABR (Accredited Buyers Representative)

    REALTOR

    Specialties

    • Sellers
    • Buyers
    • Residential Property

    First Time Home Buyers, Investments, Military Families, New Construction, Short Sales, Veteran Programs

    Awards

    • award image
    • rewards

      2025

      TOP AGENT

      Milpitas, CA

    Other Awards

    International Diamond Society 2022 - Coldwell Banker Realty International Presidents Circle 2024 - Coldwell Banker Realty International Sterling Society 2023 - Coldwell Banker Realty Top 10% 2023 - Santa Clara County Association of Realtors Top 5% 2024 - Santa Clara County Association of Realtors

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    Ron Laserna's Reviews & Ratings

    78 Reviews
    (5/5)
    Note: Reviews may include other agents on their team
    What clients say about this agent....
    • Responsive
    • Professional
    • Knowledgeable
    • Communicative
    • Trustworthy
    • Outstanding
    • Attentive
    • Great for new buyers
    • Hard working
    • Excellent negotiator

    Kravit

    Review for Member: Ron Laserna
    July 29, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    We worked with Ron for over 18 months as we searched for the right home, and throughout the entire process, he was incredibly patient, knowledgeable, and honest. He helped us find a home we truly liked, and the buying process was smooth from start to finish. Rons deep knowledge of the area was invaluable. He gave us clear direction, and even alerted us to a neighborhood we were considering that wasnt the safestaEUR"ultimately helping us avoid what could have been a costly mistake. What we appreciated most was his candid feedback. He always prioritized our best interests over making a quick sale, and that level of integrity is rare to find. Even after the closing, Ron continued to support us by answering questions and coordinating with the sellers agent to get us information we needed. Its been a very positive experience, and were grateful for his guidance and professionalism. We strongly recommend Ron to anyone looking to buy a home. Youll be in great hands.

    Yunie Le

    Review for Member: Ron Laserna
    July 8, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    As a first-time homebuyer, the process of finding and purchasing a home was initially quite overwhelming, but working with Ron completely changed that. He was knowledgeable, patient, and incredibly supportive. Ron took the time to explain every step of the home-buying process, always making sure I felt confident and informed before making decisions. He answered every question (and I had many!), and his responsiveness was unmatched. Whether it was a late-night text or a weekend showing, he was there every step of the way. He was very flexible to accommodate my timeline and short-notice showing requests. He listened closely (and took detailed notes) to what I needed, offered insightful advice, and advocated for me throughout the whole buying process. Thanks to his experience and guidance, I was able to close on my dream home, within my budget and in a neighborhood that fits my lifestyle. If you're a first-time buyer (or not), I can't recommend Ron enough. He turned a stressful process into a positive, empowering experience, and I'm truly grateful for his professionalism, integrity, and kindness.

    Lawrence Deguzman

    Review for Member: Ron Laserna
    July 8, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Ron was a fantastic real estate agent for me. He took me through the entire process and was absolutely attentive to all of my questions and responses. He worked with me to establish great standards and helped me apply those standards to my home. He also gave me all of my various options and allowed me to make those decisions. He worked with me to make sure that all of my needs were met and that all of my decisions were followed through. Ron is a fantastic real estate agent and I will be referring him to my friends and family. In fact I will be using him again and again in the near future.

    Slofarae

    Review for Member: Ron Laserna
    March 31, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Ron initially was working with our son and daughter-in-law and did a good job showing them several condos that met their parameters. We decided to purchase the condo ourselves for them to live in. Ron smoothly transitioned to working with us and was very responsive to our questions. If he didn't know the answer to something immediately, he found answers for us and got back to us quickly.

    Punitsaini1988

    Review for Member: Ron Laserna
    January 12, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    I had the pleasure of working with Ron when I was looking to buy a property in Milpitas. From the start, he was very knowledgeable about the local market and provided us with detailed information about the properties we were interested in. He kept us informed throughout the entire process, making sure we were aware of every step and what to expect. One of the things that impressed me the most was his attention to detail. He made sure to keep in touch even after the deal was closed, just to make sure everything was going smoothly and that we were happy with our new home. This level of service is rare and greatly appreciated. In addition to his knowledge and attention to detail, Ron was also very responsive and easy to communicate with. He always returned our calls and emails promptly and was able to answer any questions we had. Overall, I would highly recommend Ron to anyone looking to buy or sell a property in Milpitas. He is a true professional who goes above and beyond to ensure his clients are satisfied.

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    Contact Information

    Location

    1712 Meridian AveSan Jose, CA, 95125

    Social Media

    Trusted Professionals

    Trusted Pro

    Ron Laserna is a Trusted Pro with a network of verified professionals.

    Matthew Cua

    Loan Officer

    Sue Baker-Dirickson

    Loan Officer

    Nick Yang

    Real Estate Agent

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