Ron Laserna Top real estate agent in San Jose

Ron Laserna

trustedpro
Coldwell Banker Realty
21 Years of Experience
(82)
$9M
Total Sales Last Year
20
Years of Experience
36
Recent TransactionsTransactions from the last 3 years
$1.2M
Average Price Point

    About Ron Laserna

    Specialties: Buyer's agent, Listing agent. Since the age of 14, Coldwell Banker Realty agent Ron Laserna has been part of the workforce, and he's never looked back. He spent years building experience in customer service and sales, eventually leveraging those skills to jumpstart his real estate business. Licensed since 2005, he is wholeheartedly committed to fulfilling his buyers' and sellers' best interests. Ron learned early on in his career that to be successful in sales and service, you must consistently identify and meet your customers' needs, which is what he has a passion for doing every day. He's devoted to "follow up and follow through" for his buyers and sellers. An active, engaged listener, he takes time to get to know his clients and their needs and promptly creates a strategy to attain them. Ron spent some time in property management and leasing, so he is particularly adept at matching properties with the right people. Ron has lived and worked in the Bay Area for over 25 years and uses his deep knowledge of the region to serve clients across Northern California. He loves the area, so he relishes the opportunity to guide his buyers and sellers through the journey of establishing themselves there. Keenly aware of local market conditions, Ron applies the most current data to aptly price homes and negotiate terms on behalf of his customers. In fact, he's frequently praised by clients for his savvy, effective methods - along with his caring guidance and ability to explain any nuances regarding the transactional process. Honesty and integrity are central to Ron's lifestyle and the way he advocates for his clients. He's dedicated to being consistent, hardworking, efficient and ethical in every circumstance. While maintaining a laser-sharp focus on his buyers' and sellers' best interests, he keeps a sense of humor and affects a positive perspective. Ron is a consummate professional, but he's still in tune with his inner child. A self-professed "geek at heart," he adores video game culture and comic book folklore. He loves to keep up with any comic-book related films or TV shows. During his youth, he was active in the hip-hop dance scene, but now he devotes time to playing in basketball leagues and is an avid Golden State Warriors fan. When you're ready to buy or sell in Northern California, Ron Laserna will work tirelessly on your behalf to ensure a seamless process with exceptional results.
    OTHER LANGUAGES
    English
    Read More About Ron

    Credentials

    LICENSE
    Real Estate - California - # 01490163
    Designation

    Top Agent Network

    Licensed Realtor

    RENE (Real Estate Negotiation Expert)

    ABR (Accredited Buyers Representative)

    REALTOR

    Specialties

    • Sellers
    • Buyers
    • Residential Property

    First Time Home Buyers, Investments, Military Families, New Construction, Short Sales, Veteran Programs

    Awards

    • award image
    • rewards

      2025

      TOP AGENT

      Milpitas, CA

    Other Awards

    International Diamond Society 2022 - Coldwell Banker Realty International Presidents Circle 2024 - Coldwell Banker Realty International Sterling Society 2023 - Coldwell Banker Realty Top 10% 2023 - Santa Clara County Association of Realtors Top 5% 2024 - Santa Clara County Association of Realtors Top 15% 2022 HomeSnap Top Agent Award Winner

    View All Awards

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    Ron Laserna's Reviews & Ratings

    82 Reviews
    (5/5)
    Note: Reviews may include other agents on their team
    What clients say about this agent....
    • Professional
    • Responsive
    • Knowledgeable
    • Communicative
    • Trustworthy
    • Outstanding
    • Attentive
    • Hard working
    • Great for new buyers
    • Sold Quickly

    User67859253

    Review for Member: Ron Laserna
    November 20, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    I had an exceptional experience working with Ron when selling my home in San Jose. Since I was out of the country during the entire process, I truly needed someone I could trustaEUR"and Ron exceeded every expectation. He personally coordinated all the necessary house repairs, managed contractor bidding, and even handled the permit follow-up for the AC installation. He also took care of removing leftover junk, which was a huge help. Ron consistently kept me updated, made thoughtful recommendations, and handled every detail with professionalism. Working with him made the entire process completely stress-free. I highly recommend Ron to anyone looking for a reliable, knowledgeable, and hands-on real estate agent in the Bay Area.

    Linh P.

    Review for Member: Ron Laserna
    November 17, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Ron helped us buy our first home and, five years later, our dream home. He went above and beyond, guiding us through sensitive and challenging situations with sellers and making the process smooth and successful both times. His professionalism, calm demeanor and negotiation skills gave us assurance in stressful moments. We couldnt be happier and highly recommend him!

    Arleen A.

    Review for Member: Ron Laserna
    November 4, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Ron Laserna was an excellent responsive Real Estate Agent who made my home purchase easy. He is knowledgeable and experienced. He answered all my questions and guided me through the process every step. I highly recommend him!

    Kravit

    Review for Member: Ron Laserna
    July 29, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    We worked with Ron for over 18 months as we searched for the right home, and throughout the entire process, he was incredibly patient, knowledgeable, and honest. He helped us find a home we truly liked, and the buying process was smooth from start to finish. Rons deep knowledge of the area was invaluable. He gave us clear direction, and even alerted us to a neighborhood we were considering that wasnt the safestaEUR"ultimately helping us avoid what could have been a costly mistake. What we appreciated most was his candid feedback. He always prioritized our best interests over making a quick sale, and that level of integrity is rare to find. Even after the closing, Ron continued to support us by answering questions and coordinating with the sellers agent to get us information we needed. Its been a very positive experience, and were grateful for his guidance and professionalism. We strongly recommend Ron to anyone looking to buy a home. Youll be in great hands.

    Yunie L.

    Review for Member: Ron Laserna
    July 8, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    As a first-time homebuyer, the process of finding and purchasing a home was initially quite overwhelming, but working with Ron completely changed that. He was knowledgeable, patient, and incredibly supportive. Ron took the time to explain every step of the home-buying process, always making sure I felt confident and informed before making decisions. He answered every question (and I had many!), and his responsiveness was unmatched. Whether it was a late-night text or a weekend showing, he was there every step of the way. He was very flexible to accommodate my timeline and short-notice showing requests. He listened closely (and took detailed notes) to what I needed, offered insightful advice, and advocated for me throughout the whole buying process. Thanks to his experience and guidance, I was able to close on my dream home, within my budget and in a neighborhood that fits my lifestyle. If you're a first-time buyer (or not), I can't recommend Ron enough. He turned a stressful process into a positive, empowering experience, and I'm truly grateful for his professionalism, integrity, and kindness.

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    Contact Information

    Location

    1712 Meridian AveSan Jose, CA, 95125

    Social Media

    Trusted Professionals

    Trusted Pro

    Ron Laserna is a Trusted Pro with a network of verified professionals.

    Matthew Cua

    Loan Officer

    Sue Baker-Dirickson

    Loan Officer

    Nick Yang

    Real Estate Agent

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