Ricky O'Neal

My best advice for buyers—especially in competitive markets like Sacramento, Folsom, and the Tri-County region—is to get educated and prepared early. The more clarity you have about financing, neighborhoods, and timing, the more confidently you can move forward when the right home appears. At The MORE Real Estate Group, we provide buyers with real-time market insights, strategic negotiation guidance, and a proven process that helps eliminate stress and uncertainty. With the right agent at your side, you can approach the homebuying journey with clarity, confidence, and a winning strategy.

Selling a home is both a financial and emotional decision, and your outcome depends heavily on three things: pricing, preparation, and presentation. My advice is to trust a team that understands how to position your home for maximum exposure and highest value. At The MORE Real Estate Group, we lead the Sacramento Area as a top-producing real estate team because our marketing, staging, and pricing strategies consistently deliver top-of-market results. When sellers follow a proven system and partner with experts, the selling process becomes smooth, predictable, and profitable.

Over the years, I’ve had the privilege of working with a wide range of clients including first-time buyers, move-up families, investors, long-time homeowners, developers, and relocation clients throughout Sacramento, Placer, and El Dorado Counties. With a background in land use planning and development, I also provide specialized guidance for clients seeking new construction, large parcels, or complex property types. As co-founder of The MORE Real Estate Group, I support clients at every stage—from those buying their first home to those strategizing multi-property investment portfolios.

A recent transaction that stands out involved a family relocating to the Sacramento area who needed strong guidance on neighborhoods, schools, and long-term property value. Using our team’s hyperlocal market knowledge and my background in development and land planning, we identified a community that aligned perfectly with their goals. Through skilled negotiation and clear communication, we secured the home below the seller’s initial expectations while ensuring a smooth, stress-free experience. Moments like this—where expertise meets impact—are the reason I love what I do.

My real estate career began long before I became an agent. After earning a degree in Geography and Land Use Planning from San Francisco State University, I spent seven years as a project manager for a land development firm working on major housing projects across the region. In 1996, I launched my own small business, expanding my network and strengthening my connection to the Sacramento community. Real estate became the natural next step—a path where I could combine my planning background, business ownership experience, and passion for helping people. Co-founding The MORE Real Estate Group allowed me to build a team dedicated to excellence and opportunity.

Yes—my background in land use planning, housing development, and small-business leadership allows me to guide clients with a level of insight that goes beyond traditional real estate. I am also a certified “Exactly What to Say” Business Coach, trained to communicate with precision, influence, and clarity to help clients make confident decisions in high-stakes situations. Combined with the award-winning systems, coaching, and market expertise of The MORE Real Estate Group, my clients receive strategic, well-informed guidance throughout every step of the buying or selling process.