About Rafael Murillo
Rafael Murillo has established himself as one of Chicago's most successful and sought after luxury real estate agents, as demonstrated by his numerous industry awards and long list of satisfied, high-profile clients, including CEOs, entertainers and professional athletes.
At the core of Rafael's solutions-oriented approach is a desire to become each and every client's Realtor for life. Responsive and incredibly knowledgeable, he works throughout the Chicago area including the suburbs, helping buyers, sellers and renters in all housing types and price points, and he's an excellent resource for those relocating, whether from across the country or around the world.
As a member of the Institute for Luxury Home Marketing, he's particularly well-known for building strategic marketing campaigns and social media buzz for homes by crafting a compelling story that promotes not only the property, but the lifestyle and image the home conveys. Never one to shy away from a challenge, Rafael consistently succeeds where others have failed.
An established expert in Chicago real estate, Rafael has been featured in Crain's Chicago Business, Top Agent Magazine, and The Wall Street Journal's Mansion Global among others.
Prior to brokerage, Rafael worked as a mortgage banker in the post-recession market where he took great pride in helping people fulfill the dream of home ownership in challenging times. This experience has also given him valuable insight on market trends and an edge when it comes to understanding his clients' needs.
Despite his busy schedule, Rafael still finds time to give back to his community. He is very passionate about volunteering his time to nonprofits and charities
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- Buyers
- Sellers
- Residential Property
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Answered Questions
Yes, you can absolutely do a pocket listing, and here in Chicago the Midwest Real Estate Data (MRED) Private Listing Network (PLN) gives you a very strategic way to do it. Unlike what you may be reading nationally, a PLN listing allows your home to be shared with the entire broker community while remaining off public websites. That means your property will not appear on Zillow, Realtor.com, or other public websites because those platforms rely on MLS syndication and PLN listings are intentionally kept private. This actually aligns well with your goal of testing the market at a higher price without accumulating days on market or going through visible price reductions. You'll still get meaningful feedback from agents and qualified buyers, but in a more controlled environment. Just keep in mind that while PLN is a great way to gauge interest, it's ultimately a smaller audience than a full public launch, so most sellers use it as a first phase before going live to maximize exposure and competition.
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