Luke Smith

My biggest piece of advice is to get crystal clear on your priorities — location, budget, lifestyle — and to get fully pre-approved before you start touring. In a competitive market like Los Angeles, speed and preparation are everything. I also remind my buyers that no home is 100% perfect; the key is finding the one that fits 85–90% of your needs and has potential to grow with you. I guide my clients through the process step by step, making sure they’re never rushed, always educated, and confident when it comes time to make an offer.

Presentation and pricing are everything. The way your home shows online and in person will determine the level of interest you generate. That’s why I go above and beyond with professional photography, staging, video marketing, and social media exposure. I also believe in smart pricing — positioning a property correctly from day one creates momentum, multiple offers, and ultimately drives your price higher. My sellers often see top-dollar results because we prepare the home to shine and execute a tailored marketing plan.

I’ve worked with a wide range of clients — from first-time homebuyers, seasoned investors, and growing families to seniors downsizing or transitioning into their next chapter. I also work with relocation clients and corporate buyers who need seamless, fast solutions. No matter the client type, my focus is the same: listen closely, understand their goals, and deliver results that exceed expectations.

One that really stands out is helping a senior client who had lived in their home for over 40 years. They were ready to transition but felt overwhelmed with the process — from decluttering decades of belongings to managing an estate sale and making the home market-ready. My team and I stepped in and handled everything for them, including light cosmetic updates to maximize value. The result? We sold their home at the exact price they wanted, and they were able to move forward with peace of mind knowing every detail had been taken care of. For me, it was incredibly rewarding to provide not just a real estate service, but a true transition plan that supported them through an important life change.

I’ve always had a passion for real estate and people. I got licensed in 2015 and quickly built my business by treating every client like family. Over the years, I’ve grown to become a top producer in Los Angeles, closing over $135M in volume. What drives me is the challenge of helping clients make one of the biggest financial and emotional decisions of their lives — and making sure it’s a smooth, rewarding experience.

Yes — I’m a Senior Real Estate Specialist (SRES), which allows me to better serve seniors and their families during important life transitions. I also constantly invest in continuing education, market training, and negotiation mastery. In fact, I’ve studied negotiation strategies like those taught by former FBI negotiator Chris Voss to help my clients win in competitive situations. Combined with my hands-on experience, this education gives my clients a major advantage whether they’re buying, selling, or investing.