Lory Franke

About Lory Franke, DFW Luxury REALTOR(R) Lory Franke is a top-producing REALTOR(R) with Ebby Halliday Real Estate, specializing in luxury and mid-market homes throughout the Dallas-Fort Worth Metroplex. Since earning her license in 2016, Lory has achieved over $30 million in closed sales and has been recognized by Frisco Style Magazine as one of the area's "Top Real Estate Professionals." With 40+ verified five-star client reviews, she is known for her professionalism, local expertise, and commitment to client success. Experience & Expertise A Dallas native, Lory combines deep community knowledge with proven results in real estate. Her background includes two decades in Information Technology and leadership roles, where she developed strengths in communication, negotiation, and problem-solving. These skills translate directly into her ability to guide clients through competitive transactions and secure favorable outcomes in the DFW housing market. Markets Served Lory serves buyers and sellers across Dallas-Fort Worth, with a focus on Frisco, Plano, Prosper, and communities extending west toward Fort Worth. She specializes in properties priced at $500,000 and above, where her market insights and white-glove service help clients navigate the area's dynamic mid-to-luxury real estate landscape. Client Commitment Dedicated to elevating the client experience, Lory provides personalized strategies tailored to each transaction. Her meticulous attention to detail and commitment to excellence ensure that every buying or selling journey is smooth, informed, and results-driven. For Lory, success is defined not only by sales volume, but by the trust and satisfaction of the clients she serves.