Lori De La Parra

Lori De La Parra is the market expert for Eastchester, Tuckahoe, Bronxville, and Scarsdale--four of Westchester's most sought-after communities. With a rare background as a former advertising executive at CBS Television and Univision, combined with her credentials as a Pricing Strategy Advisor (a distinction held by fewer than 2% of licensed realtors), Lori brings unmatched strategic insight to every transaction. Over the past 8 years, Lori has completed more than 95 sales representing nearly $60 million in transaction volume across Eastchester, Tuckahoe, Bronxville, and Scarsdale. Her deep roots in these communities give her an intimate understanding of neighborhood dynamics, pricing trends, and what buyers are looking for in each distinct market. Lori's executive-level experience in advertising means she doesn't just list homes--she positions them. She understands the power of storytelling, presentation, and digital reach, using the same strategic marketing approaches she once employed to advise Fortune 500 companies. As a Pricing Strategy Advisor, Lori delivers data-driven guidance that helps sellers maximize returns and empowers buyers to craft winning offers in competitive markets. Her honest, solution-oriented approach and strong negotiation skills have made her the go-to advisor for clients navigating these four premier communities. With over 20 years of personal experience as both a landlord and real estate investor, Lori brings a practical edge to every deal. A proud Eastchester resident for over a decade, she lives locally with her husband and two children--giving her firsthand knowledge of the schools, parks, and lifestyle that make these neighborhoods so special. Affiliated with Sotheby's International Realty | Pricing Strategy Advisor | Former CBS & Univision Executive