LICIA LEAL

Buying a home is one of the biggest financial and emotional decisions you’ll ever make, so take your time, get educated, and partner with a professional who truly understands your goals. I always tell my buyers to start by getting pre-approved so they know their true budget and can move quickly when the right home appears. In today’s market, preparation and strategy make all the difference. Focus on location, lifestyle, and long-term value, not just price. And remember, it’s not just about finding a house; it’s about finding the place that feels like home.

Selling your home is both a financial and emotional journey, so preparation and presentation are key. Start by pricing your home strategically, not just based on what you want to get, but on what the market will bear. A well-priced home attracts more attention and stronger offers. Make sure your property shines from the start with professional photos, staging, and marketing that highlight its unique features. Choose an agent who understands your local market, communicates clearly, and has a proven strategy to position your home for success. Remember, selling isn’t just about listing; it’s about storytelling, timing, and negotiation. When done right, it can be a powerful step toward your next chapter.

Over the years I have had the privilege of working with a wide range of clients, from first-time homebuyers achieving their dream of ownership to growing families upgrading their space and seniors ready to downsize and embrace a new lifestyle. I also have extensive experience assisting international clients who choose South Florida as their home or investment destination. My team and I take pride in providing personalized, knowledgeable service to every client, no matter their background or stage of life.

One of my favorite recent transactions was helping a young family purchase their first home in Broward County. They had been renting for years and were nervous about taking the leap into ownership. I guided them step-by-step through the process, from securing financing to negotiating the best terms and navigating inspections. Seeing their excitement on closing day, knowing they finally had a place to call their own, was incredibly rewarding. Experiences like that remind me why I love what I do, helping people achieve their real estate goals and build a future in our South Florida community.

My journey into real estate began after a long and rewarding career in the travel and airline industry, where I spent over a decade working with people from all over the world. That experience sparked my love for connecting with others, understanding different cultures, and helping people reach their goals, skills that translated perfectly into real estate. After owning my own import and export business for several years, I was ready for a new challenge that combined my passion for people, design, and global experience. In 1999, I earned my real estate license and began my career with Century 21 Tenace Realty in Coral Springs, Florida. A few years later, I joined Prudential Florida Realty, which is now Berkshire Hathaway HomeServices Florida Realty, where I have proudly continued to serve clients across South Florida ever since.

Yes, I have earned several professional designations that allow me to provide a higher level of service and expertise to my clients. I am a Pricing Strategy Advisor (PSA), which means I am trained to help buyers and sellers make confident decisions about property values and pricing. I am also a Short Sales and Foreclosure Resource (SFR), giving me the knowledge to assist clients facing complex or distressed property situations. In addition, I am an Accredited Buyer’s Representative (ABR), specializing in guiding buyers through every step of the purchasing process, and a Seller Representative Specialist, dedicated to helping sellers achieve maximum value through strategic marketing and negotiation. I also serve as an International Real Estate Consultant, assisting clients from around the world who wish to invest, relocate, or establish roots in South Florida. These certifications and international experience reflect my commitment to continuous education and to providing my clients with the most professional, informed, and results-driven service possible.