Lenny LaRocca is a dynamic force in the South Bay real estate market, carving a successful path with over two decades of experience, boundless creativity, and unwavering tenacity. His passion lies in helping clients solve problems and realize their dreams, serving as a calming presence when stakes are high. Known for his visionary approach and keen intuition, Lenny is celebrated for his exceptional negotiation skills and his ability to stay accessible amidst a high sales volume. As CEO of LaRocca Real Estate Group at Compass, he and his team consistently achieve success for a diverse clientele, from first-time buyers to those seeking ultra-luxury properties across the South Bay. Lenny's background in finance, with a degree from Long Beach State and 25 years as CFO and controller at elite firms like Deloitte, Ernst & Young, and KPMG, equips him with a unique financial and real estate acumen that benefits his clients. His dedication to prioritizing clients and his integrity are well-recognized. Friendly, genuine, energetic, and laser-focused, Lenny is a joy to work with and highly respected in the industry. A native of South Bay, he is deeply rooted in his community and has built a reputation as a trusted real estate professional. Beyond accolades, his greatest rewards are the glowing testimonials, rave reviews, and referrals his team earns. Actively involved in Hermosa Beach, as a Chamber of Commerce member and Hermosa Leadership alum, Lenny is committed to giving back and enhancing the area's vibrancy. He lives in Hermosa Valley with his family, enjoying gatherings with friends. Lenny and his wife have three children: Mihaela, a Berkeley graduate and entrepreneur; Slavyana, a UCSB junior; and Giovanni, a Loyola Business School freshman. A passionate surfer, chef, former volleyball coach, foodie, Hawaii lover, and world traveler to many tropical destinations, Lenny starts each day with gratitude, meditation, and exercise, nurturing resilience and confidence to serve his community's real estate needs.
OTHER LANGUAGES
Spanish, Bulgarian
Community Involvement
Board of Directors for Chamber of Commerce in Hermosa Beach,Poll worker, Rotarian, Habitat for Humanity, Hermosa Beach Historical Society, Light House Jazz Restaurant Historical Society Member
HOBBIES/INTEREST
Landscaping/Gardening, Water Sports; Surfing, SUP, Swimming, Traveling, Fine Dining, Photography, Reading, Self Improvement
FAMILY
Married
Read More About Lenny
Credentials
LICENSE
Real Estate - California - # 01401046
Designation
CDPE (Certified Distressed PropertyExpert)
CLHMS (Certified Luxury Home Marketing Specialist)
ABR (Accredited Buyers Representative)
Seller Representative Specialist
Licensed Realtor
REALTOR
LUXURY REAL ESTATE, ABR, PROBATE, SHORT SELL SPECIALIST
Specialties
Sellers
Buyers
Residential Property
Commercial Property
Awards
2026
TOP AGENT
Hermosa Beach, CA
Other Awards
2002-2017 - Office Top Producing Agent- Shorewood Realtors, 2018 & 2019 - Top 25 Producer - Vista Sotheby's International Realty
A great experience dealing with Lenny LaPocca and his wife. Pleasant, knowledgeable, along with going overboard in every manner to make the journey of selling a home , stress free.
Judy & Quill - It seems like things happened so quick and then once we closed I had a short vacation with my son. I got back 4 days ago and will reach out to chat and catch up but I wanted to give my sincere thanks for your heartfelt review. I am honored and am blessed to have such great clients and friends like you both. With Gratitude. Lenny
Syengst
Review for Member: Lenny LaRocca
March 6, 2021
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
"Lenny is a very knowledgeable Real Estate Professional that works in a very competitive market in South Bay, California, and Palos Verdes Estates, California. This market requires lots of attention to detail and juggling with the showing of our home and staging the home. He is both a great communicator of how the sale or purchase is going but will provide a personal touch and care to your house along with suggestions along the way. I would highly consider working with Lenny as you would be able to see for yourself the expertise that he has to offer. We have used him in both the purchase of the house in negotiation as well as selling our home to the perfect buyers.
MichaelThomson11
Review for Member: Lenny LaRocca
October 9, 2020
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Lenny and team have represented me in several transactions and has done an excellent job. He is involved throughout the process, is accessible, and is quick to respond to any potential issues. I will use him again in the future and recommend him to others.
Gferrin44
Review for Member: Lenny LaRocca
October 8, 2020
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Extensive knowledge of not only the rules but what the market is doing now and will do in the near future! We would still be in our house had we not met Lenny and listened to his rational to move faster in this tricky market! His feel for what people are looking for in each financial area made sense and convinced us to move faster than we planned. Thanks to him we got significantly more than we listed for or even thought we could get!!!! We would use his service anytime, any place!!! SO SHOULD YOU!
PamelaTaylor2
Review for Member: Lenny LaRocca
August 24, 2020
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Wonderful professional who takes the time required to explain everything and help with all aspects of trying to sell a home! You couldnt have a better partner selling or buying!