Julie Delap

My best advice for homebuyers is to get pre-approved with a trusted lender before you start house hunting. This not only helps you understand your budget but also positions you as a serious buyer in today’s competitive market. I encourage clients to make a clear list of their must-haves and nice-to-haves so we can focus on homes that truly fit their lifestyle. Throughout the process, I stay in close communication, guiding buyers step-by-step—from touring homes to writing a competitive offer. My goal is to make the journey exciting and stress-free while helping you find a home you’ll love for years to come.

When selling your home, first impressions are everything. I recommend starting with a walk-through together so I can provide tips on staging, small repairs, and curb appeal upgrades that will maximize your home’s value. Pricing your home correctly is crucial, and I use my Pricing Strategy Advisor (PSA) training to analyze market data and set a price that attracts buyers while protecting your equity. My comprehensive marketing plan includes professional photography, targeted online advertising, and personalized strategies to reach motivated buyers. With clear communication and expert negotiation, I work to ensure you achieve the best possible outcome.

I have had the privilege of working with a wide variety of clients throughout Wisconsin and Minnesota, including first-time homebuyers, growing families, downsizing seniors, and investors. Many of my clients are experiencing major life transitions, such as relocating for work, settling an estate, or moving into assisted living, and I provide extra care and resources to make the process easier. My goal is to meet clients wherever they are in their journey and tailor my services to their unique needs, ensuring a smooth, supportive experience from start to finish.

One of my favorite recent transactions was helping a young couple purchase their very first home. They were nervous and unsure about the process, so I took extra time to explain each step, answer their questions, and connect them with trusted local lenders and inspectors. When we found the perfect home, we wrote a competitive offer that was accepted despite multiple bids. Seeing the joy on their faces at closing reminded me why I love what I do—helping people achieve their dreams and create lasting memories in a home they can truly call their own.

My journey into real estate came naturally through my professional background in banking, legal work, and business ownership. Each of these roles gave me valuable experience with contracts, negotiations, and client service, which translated seamlessly into real estate. I’ve always had a passion for helping people and a deep love for my hometown of La Crosse and the surrounding Driftless Region. Becoming a Realtor allowed me to combine those passions while guiding clients through one of the most important decisions of their lives.

Yes! I believe in continuously learning so I can better serve my clients. I hold several professional designations through the National Association of Realtors, including ABR (Accredited Buyer’s Representative), RENE (Real Estate Negotiation Expert), PSA (Pricing Strategy Advisor), SRES (Seniors Real Estate Specialist), and SFR (Short Sales and Foreclosure Resource). These credentials reflect advanced training in areas like negotiation, pricing, senior transitions, and complex transactions, giving my clients a competitive edge and peace of mind that they’re working with a knowledgeable, skilled Realtor.