Josh Finigan

Be prepared, be strategic, and move fast — the best homes don’t wait. Start by getting pre-approved so you know exactly what you can afford and can make confident offers when the right home hits the market. In today’s environment, speed and clarity win deals. Next, partner with an agent who understands how to position you to win, not just show homes. I help buyers gain an edge by identifying off-market and coming-soon listings, leveraging data to spot undervalued opportunities, and crafting offers that stand out without overpaying. Don’t let emotion drive your decisions — let strategy do it. Focus on long-term value, not short-term hype. Remember: negotiation isn’t just about price, it’s about terms, timing, and leverage. Finally, trust the process. Buying a home can be intense, but with the right preparation, guidance, and execution, it doesn’t have to be stressful — it can be exciting, rewarding, and one of the smartest investments you’ll ever make.

Don’t leave your sale to chance — success comes from strategy, not luck. In today’s market, pricing, presentation, and marketing must align perfectly. Homes that look incredible online and are priced right for the market conditions get attention and sell fast. Start by hiring an agent who treats your sale like a business — not a weekend project. I tell my sellers: you only get one first impression, so make it count. Invest in professional photos, video, and a strong online presence that gets your home in front of the right buyers, not just more buyers. Understand that the market has shifted. With inventory up and competition rising, presentation and exposure are everything. My advice? Focus on what you can control: condition, marketing, and communication. Finally, partner with someone who knows how to create urgency, negotiate firmly, and manage the details. The goal isn’t just to sell — it’s to sell for top dollar, in the least time, with the least hassle.

I’ve had the privilege of helping a wide range of clients — from first-time homebuyers and growing families to luxury sellers, relocations, and seasoned investors. Over the years, I’ve sold more than 750 homes across the Charlotte area and beyond, each with its own unique strategy and set of goals. A large portion of my business comes from relocation clients, many of whom discover us through our YouTube channel — the #1 real estate presence in the Charlotte market. Every month, 50–60 relocation buyers reach out directly after watching our videos. They already know, like, and trust us before we even connect. I’ve also worked extensively with homeowners upsizing, downsizing, or selling under tight timelines. Regardless of price point or motivation, my goal is the same — provide expert guidance, clear communication, and results that exceed expectations. Whether it’s a $400K first home or a $3M luxury estate, every client gets the same strategic approach, attention to detail, and commitment to success.

My path to real estate started in 2015 after meeting my wife while working as an international art auctioneer. I’ve always been passionate about negotiation, presentation, and high-value client experiences — and real estate felt like the perfect transition. I began as the lead listing partner on one of the top mega teams in the U.S., where I learned the systems, processes, and strategies that drive consistent, top-level results. That experience taught me what works — and what doesn’t — when it comes to delivering exceptional client outcomes. As the team grew larger, I noticed the personal connection and service beginning to fade — so I created a solution. That’s when we founded The Finigan Group — a team built to deliver high performance, intentional strategy, and true concierge-level service throughout every transaction. Our mission is simple — deliver the best possible experience and results for every client, every time.

Absolutely. I believe the best agents are lifelong students of their craft, and I invest heavily in continuing education every year. I complete over 100 hours of advanced training annually, much of it focused on the art and psychology of negotiation, communication, and client strategy — all skills that directly benefit my buyers and sellers. I’m also enrolled in the #1 real estate coaching program in the country — Tom Ferry Coaching — where I’m personally coached by Patrick Ferry, one of the most respected names in real estate leadership and strategy. Beyond that, I’m active in multiple elite masterminds with top agents from across the United States, constantly learning new systems, marketing strategies, and client experience models that keep us ahead of the market. I also read 25+ books each year on sales, marketing, business, and leadership — because staying sharp isn’t optional when your clients deserve the best.

Michael and Alyssa came to us after 148 days on the market with another agent. They were frustrated — little communication, weak marketing, and zero strategic guidance. After interviewing multiple agents, they chose us because of our communication guarantee, powerful marketing platform, and detailed game plan to finally get their home sold. We completely transformed their listing. We re-staged the home, brought in professional photography, and produced an HGTV-quality video to tell the story of their property. Then we launched our full $30K/month marketing system — built for reach, precision, and conversion. Their home was syndicated to over 10,000 websites and boosted across Facebook, Instagram, YouTube, TikTok, and Google Ads. The results were incredible: we reached over 115,523 targeted buyers, generated 617 high-quality leads, and had 52 families through the door during showings and open houses. The increased exposure and buyer engagement led to a multiple-offer scenario, allowing us to negotiate top dollar for our clients and close quickly. Michael and Alyssa went from months of frustration to a successful sale — with clarity, communication, and results that exceeded their expectations. It’s a perfect example of what happens when the right marketing, messaging, and strategy come together.