John Baptiste

Stop chasing listings and start working with a strategy. The buyers who win today aren’t just pre-approved — they’re prepared. Through my Smart Buyer Advantage™ Program, I help buyers understand how to position their offers, get cashback on their purchase, and avoid overpaying in emotional bidding wars. My biggest advice: know your buying power and have a clear game plan before you start touring homes.

Price is a strategy, not a guess. Too high and you lose momentum. Too low and you lose equity. Through our MaxSold™ system, I use data-driven pricing, showing activity analytics, and buyer behavior insights to determine where your home will attract the most attention and the best offers. My advice to sellers: market your home like a product launch, not a listing. The first impression online determines your final price.

I work with a mix of first-time buyers, move-up families, downsizers, and homeowners who need to sell before buying again. I also help new construction buyers who want to take advantage of cashback incentives through the Smart Buyer Advantage™ Program. On the seller side, I often work with homeowners whose listings expired or struggled to sell, helping them reposition their property using MaxSold™ to get it moving again.

A couple in Hurst came to me after their home sat on the market for months with another agent. We ran it through the MaxSold™ system, identified where it was overpriced, and used active buyer data to reposition it. Within three weeks, we had multiple offers and they closed above the adjusted asking price. Watching that stress turn into relief reminded me why I built MaxSold in the first place.

I’ve always been fascinated by how people make decisions especially big ones like buying or selling a home. After years of studying marketing and negotiation, I saw how outdated most real estate tactics were. That’s what pushed me to start Local Realty Agency Mid-Cities, where we use modern behavioral insights, data, and strategy instead of guesswork and cold calls. My goal was simple: help clients move with confidence, not confusion.

Yes. I specialize in behavior-based marketing and negotiation strategy, drawing from principles used in NLP (Neuro-Linguistic Programming) and modern consumer psychology. I’ve trained my team to apply these techniques through programs like Smart Buyer Advantage™ and MaxSold™, so our clients benefit from smarter communication, stronger positioning, and smoother transactions whether they’re buying, selling, or both.