Jessica Heredia

Buying a home is one of the biggest financial decisions you’ll make, and having the right guidance is key. I always advise my buyers to get pre-approved early so they know exactly what they can afford and are ready to make a strong offer when the right home comes along. It’s also important to understand the difference between must-haves and nice-to-haves, so you can stay focused and avoid overextending yourself emotionally or financially. I encourage buyers to look beyond the list price—considering closing costs, inspections, and long-term resale value—while keeping in mind that location and layout often matter more than cosmetic updates. I make sure my clients never skip inspections, which provide valuable insight and negotiating power, and I guide them through each step so they feel confident and informed. Above all, I remind buyers to stay patient; in a competitive market it’s easy to feel pressured, but the right home at the right price is always worth waiting for.

Selling a home is a major decision, and the right preparation can make all the difference. I always advise sellers to price their home strategically from the start to attract the strongest pool of buyers, since overpricing can lead to delays and missed opportunities. First impressions matter, so boosting curb appeal and making simple updates inside—like decluttering, staging, and small repairs—can greatly increase a home’s appeal. Professional photos, video tours, and a strong online marketing plan are essential in today’s market to reach the widest audience. I also remind sellers that flexibility with showings and transparency about the home’s condition can build trust and create smoother negotiations. Above all, having an experienced agent ensures your home is positioned, marketed, and negotiated to achieve the best possible outcome.

I’ve had the privilege of working with a wide range of clients, from first-time homebuyers navigating the process for the very first time to seasoned homeowners looking to upsize, downsize, or invest in the market. I frequently assist families relocating to the Bay Area who need guidance on neighborhoods, schools, and lifestyle fit, as well as sellers who want to maximize their home’s value through strategic marketing and, in some cases, property updates or renovations. I also work with investors seeking opportunities in both traditional sales and off-market properties. No matter the situation, I focus on understanding each client’s unique goals and providing personalized strategies to help them achieve the best outcome.

One recent transaction that stands out to me was helping a family who had been directly impacted by the Palasafes fire. They suddenly found themselves needing to relocate quickly, not only to have a safe place to live but also to give their kids a sense of stability and comfort during such a difficult time. My priority was moving fast while still making sure we didn’t compromise on finding a home that truly met their needs. I immediately tapped into my network, previewed homes, and coordinated showings around their schedule to streamline the process. Within a short timeframe, we were able to secure a beautiful replacement home where the family could begin to rebuild their lives. It was an incredibly rewarding experience to see them settle in, and to know I could play a role in giving their kids a safe, welcoming environment again.

I’ve always had an entrepreneurial spirit and knew I wanted to start my own business. Real estate has always been a passion of mine, and with my partner and I already owning a company within the industry, it felt natural to continue building a career in a field I enjoy so much. Becoming a realtor allowed me to combine my love for real estate with my drive to help people, and there’s truly nothing better than guiding clients through one of the biggest decisions of their lives.

While I don’t believe education in real estate ever truly stops, my greatest training comes from being constantly in the field. I stay hands-on and engaged every day, always learning from the latest market changes, new regulations, and shifting buyer and seller trends. By staying ahead of the market, I’m able to give my clients the most current insights and strategies so they can make informed decisions with confidence.