Jessica Heredia

If you're trying to purchase a home, start by getting pre-approved for a mortgage—it shows sellers you're serious and helps you understand your true budget. Know the difference between your must-haves and nice-to-haves to stay focused during your search. Always get a home inspection, even in a competitive market, to avoid costly surprises later. Work with a local real estate agent you trust, as their knowledge and experience can give you an edge when making offers or negotiating terms. While it’s important to act quickly in a fast-moving market, don’t let urgency force you into a decision you’ll regret. Be sure to factor in all costs beyond the sale price, including taxes, insurance, maintenance, and potential HOA fees. Finally, think long-term—choose a home that will suit your needs now and in the future, whether that means room to grow, proximity to work, or strong resale value.

If you're trying to sell your home, start by pricing it right from the beginning. Overpricing can lead to your home sitting on the market too long, which may ultimately hurt its value. Work with a knowledgeable real estate agent who understands your local market and can help you determine a competitive listing price based on recent comparable sales. Make a strong first impression by boosting curb appeal and staging the interior—clean, decluttered, and well-lit homes tend to attract more buyers and sell faster. Invest in professional photography for your listing, as most buyers begin their search online. Be flexible with showings to accommodate potential buyers, and respond quickly to offers. Finally, don’t take negotiations personally—stay focused on your goals, and lean on your agent for guidance to make smart, data-driven decisions.

I’ve had the opportunity to work with a wide range of clients throughout my real estate career, each with unique needs and goals. From first-time homebuyers navigating the process for the first time, to seasoned investors looking for strong ROI opportunities, I tailor my approach to fit each client’s situation. I’ve helped growing families upsize into their forever homes, supported sellers preparing their property for market—sometimes coordinating full renovations—and guided clients relocating for work or lifestyle changes. I also work with clients seeking off-market opportunities and those interested in fixer-uppers or large lots for future development. No matter the scenario, I pride myself on being a trusted advocate, advisor, and resource from start to finish.

One recent transaction that really stands out to me involved a family relocating to the Bay Area after losing their home in the LA fires. They were navigating an emotional transition and had a very tight timeline to find a new place to settle. From the start, I knew how important it was to move quickly but thoughtfully, making sure they didn’t just find a house—but found a place they could truly call home. We toured several properties in a short span, and when we found the right one, we acted fast. I negotiated on their behalf, coordinated inspections, and worked closely with the lender and listing agent to keep everything on track. We were able to close just in time, and seeing the joy and relief on their faces made all the effort worth it. Helping them start fresh in a home they loved was incredibly rewarding and reminded me why I do what I do.

I got started in real estate during a major turning point in my life. During COVID, I made the decision to leave a comfortable and stable job to move to the Bay Area—a leap of faith that opened the door to building something entirely my own. With that fresh start came the opportunity to pursue a career that aligned with my passions: connecting with people, navigating big decisions, and making a real impact in their lives. That journey led me to real estate, and I haven’t looked back since. It’s been incredibly fulfilling to build a business from the ground up and help others find their place in the world, just like I found mine.

While I’m a college graduate, I firmly believe that real-world experience often teaches you far more than books ever could. I’m constantly out in the field, staying hands-on and proactive when it comes to learning the market, tracking trends, and understanding the ins and outs of real estate. I make it a point to stay up to date on new tools, strategies, and regulations so I can better support my clients through any challenge that may arise. My goal is always to ensure a smooth, informed, and stress-free transaction—no matter how complex the process may be.