Jason Lash

Don't just go to the typical websites when looking for a home. Work with someone that has a substantial database of off the market properties.

Don’t just list your home—market it like a product. TV Commercials, professional photos, video, and online ads are a must, but that’s just the start. I invest heavily in targeted marketing—Google, social media, streaming platforms, and more—to make sure your home is seen by the right buyers, not just the ones scrolling Zillow. The more eyes on your property, the more competition it creates, and that drives up offers. A strong marketing plan is what separates a home that sits on the market from one that sells fast and for the best price.

I’ve worked with a wide range of clients—from first-time buyers and growing families to luxury home sellers and investors. My team and I also specialize in helping out-of-state buyers relocating to West Michigan, ensuring a smooth process no matter the situation.

A recent favorite was helping a family sell their home in Grand Rapids. We launched with professional photos, a full digital marketing campaign, and targeted ads. Within the first weekend, we had multiple offers on the table—well over asking price. The sellers were thrilled, not just because of the price, but because the process was smooth and stress-free. To me, that’s the win: when strong marketing creates competition, and my clients walk away knowing they got the best possible deal.

I got started in real estate nearly two decades ago because I’ve always had a passion for business, sales, and helping people make big moves in their lives. What began as a way to combine my love for entrepreneurship and problem-solving has grown into leading one of the top-producing teams in West Michigan. I’ve built my career on marketing, negotiation, and straight talk—no gimmicks, just results.

Yes. Unlike many agents, I hold a Broker’s License, which requires additional education, training, and experience beyond a salesperson’s license. I also have a degree in Marketing, which gives me an edge in promoting properties effectively and attracting the right buyers. Together, this background allows me to combine advanced real estate knowledge with proven marketing strategies to deliver better results for my clients.