Giselle Azcona Lubbock

I always remind buyers to get clear on their goals and budget before jumping in. In today’s competitive market, being prepared with a pre-approval and understanding the numbers ahead of time is key. I also encourage buyers to focus not only on the home itself but on the lifestyle and community it provides—because it’s not just a property, it’s where your life happens.

For sellers, preparation is everything. Take the time to make small improvements, declutter, and present your home in its best light. At the same time, be realistic about pricing based on the current market trends. The right strategy will help you attract serious buyers and often spark multiple offers. I also remind sellers that selling can feel emotional, but having a trusted guide helps keep the focus on achieving their bigger goals.

I’ve worked with first-time homebuyers, sellers looking to move into their next chapter, investors searching for the right opportunity, and families navigating probate situations. Every client is unique, and I love meeting people where they are—whether they’re excited, nervous, or overwhelmed—and helping them feel confident throughout the process.

One transaction that stands out was helping a young couple secure their first home. They were splitting their time between Chicago and New Jersey, and it was important to them to find not just a place to live, but an investment for their future. We navigated a competitive market, and I was able to guide them through each step, from offer strategy to negotiations. Seeing the joy on their faces when they finally got the keys was a reminder of why I love what I do.

My background has always been in customer service and sales, and I’ve always had a passion for helping people. After buying a home myself and seeing how impactful a good agent can be, I knew I wanted to bring that same guidance and support to others. Real estate has given me the opportunity to blend my love for people, my community, and my interest in investing into a career where I can truly make a difference during one of life’s biggest transitions.

I consider myself a student of life—I’m always learning and growing. I constantly immerse myself in books, training, and experiences that help me become a better communicator and service provider for my clients. I studied Communications and Rhetorical Studies at Syracuse University, which gave me a strong foundation in understanding people, listening deeply, and building meaningful connections. Combined with hands-on experience in real estate and customer service, this allows me to guide clients with both knowledge and empathy.