Cindy Han

Get pre-approved for a mortgage – This helps you understand your budget and shows sellers that you're a serious buyer. Define your priorities – Know what you must have (location, number of bedrooms, school district, etc.) and what you're willing to compromise on. Work with a trusted real estate agent – A good agent can guide you through the process, provide local market insights, and help with negotiations. Do your research – Study the neighborhood, recent sales, and market trends to make informed decisions. Be patient but ready to act quickly – In a competitive market, hesitation can cost you the home, but rushing in without due diligence can lead to regret. Don’t skip inspections – Always conduct a home inspection to avoid unexpected repair costs. Stick to your budget – It’s easy to get emotionally attached, but overspending can cause stress down the line.

Price it right from the start – Overpricing can scare buyers away, while underpricing may leave money on the table. A comparative market analysis (CMA) can help determine a competitive price. Improve curb appeal – First impressions matter. Make sure the exterior is clean, landscaped, and inviting. Declutter and stage the home – A tidy, neutral, and well-staged home helps buyers imagine themselves living there. Make necessary repairs – Fix small issues like leaky faucets, chipped paint, or broken lights. It shows that the home is well-maintained. Hire a good real estate agent – A knowledgeable agent can help market the property, reach more buyers, and negotiate the best deal. Invest in professional photography – Online listings are the first impression for many buyers. High-quality photos can make a big difference. Be flexible with showings – The more accessible your home is, the more potential buyers you’ll attract. Understand the local market – Know whether it’s a buyer’s or seller’s market, and adjust your strategy accordingly.

First-time homebuyers – I guide them step by step through financing, home search, and closing, helping them feel confident throughout the process. Sellers – I assist them in pricing strategically, staging the home, and marketing effectively to get the best return. Investors – I help analyze ROI, market trends, and property potential for both long-term rentals and fix-and-flip opportunities. Relocation clients – I support families or professionals moving in or out of the area, offering insight into schools, neighborhoods, and lifestyle needs. Luxury home clients – I provide tailored services with an emphasis on discretion, presentation, and strong negotiation. New immigrants and international students – I have extensive experience working with newcomers to the U.S., including families immigrating for a better life and students or parents looking to purchase property for education purposes. I help them understand local laws, financing options, and the cultural differences in the home buying process.

One recent transaction I’m especially proud of involved a very unique and challenging listing. It was a high-end property that had been on and off the market for over ten years. The seller had worked with multiple agents before me, but none were able to sell it — largely due to poor positioning, pricing strategy, and lack of targeted marketing. When I took over the listing, I did a full market analysis and crafted a highly customized marketing plan. This included professional staging, high-end photography and video, digital marketing targeted toward the right buyer demographic, and leveraging my private buyer network. Amazingly, within just 3 days of listing, I secured a full-cash offer and closed successfully. The seller was thrilled — not just because it sold quickly, but because it had been such a long and frustrating journey for them. This experience reinforced how strategic marketing, accurate pricing, and deep understanding of the local luxury market can make a massive difference — even for properties that others have considered “unsellable.”

I got started in real estate about 10 years ago, shortly after I immigrated to the United States. As a new immigrant and a mother, I was looking for a career that would allow me to balance family responsibilities while still contributing financially. Real estate was a natural fit. I’ve always been passionate about homes, design, and helping others — and I realized that this profession would give me the flexibility I needed, while also allowing me to grow something of my own over time. In the beginning, I spent a lot of time learning — studying the market, understanding the laws, and building trust with clients, especially in the local immigrant and international communities. Over the years, I’ve built a strong referral-based business and truly love what I do: helping people navigate one of the most important decisions of their lives.

Yes, I have an MBA, which has been a tremendous asset in my real estate career. My business education gives me a strong foundation in market analysis, financial strategy, and negotiation — all of which directly benefit my clients. Whether I’m helping a seller price their home strategically, guiding a buyer through the numbers, or working with an investor to evaluate ROI, I’m able to bring a deeper level of insight and professionalism to every transaction. In today’s competitive market, it’s not just about opening doors — it’s about understanding value, timing, and long-term impact. My MBA allows me to serve my clients with both a business mindset and a personal touch.