Christopher Raynor

Step one: breathe. Step two: ignore the internet experts who bought one house in 1998 and now have opinions on everything. Get pre-approved, know your numbers, and stick to your plan. Buying a home isn’t about luck, it’s about strategy and timing. My job is to help you land the right property without losing your mind or your wallet. And yes, I’ll tell you when a “dream home” is actually a nightmare with good lighting.

First, don’t just “list” your home. Launch it. There’s a big difference between throwing it on the MLS and actually creating demand. Price it right, stage it well, and make sure your marketing doesn’t look like it was shot on a flip phone. The market rewards strategy, not hope. My job is to make sure your listing turns heads, not sits. I’ll tell you what works, what doesn’t, and how to walk away with top dollar and your sanity still intact.

My clients run the full spectrum, from folks who’ve bought or sold a couple of homes to investors who own hundreds of doors, and everything in between. I also work in the luxury market, helping high-end sellers and buyers navigate complex deals with strategy and precision. Whether it’s your second move up home or your fiftieth property, my job is the same: protect your leverage, maximize your outcome, and make sure you actually enjoy the process along the way.

One of my favorite deals was with clients who knew exactly what they wanted and trusted me to fight for it. That trust paid off, we sold their home for a neighborhood record while other homes sat unsold on the same street. Then negotiated tens of thousands off their purchase. It was a textbook example of teamwork, timing, and strategy. They made smart moves, I brought the muscle, and together we turned a tight market into a big win.

My real estate journey started the hard way, with a bad agent. My first experience buying a home was a disaster, and I remember thinking, “If this is what real estate is, someone needs to do it better.” So, I did. I started in lending and sales, learned how the money and numbers really work, a couple of years later I opened my own brokerage in California. A few years later, I expanded into Nevada, moved to Reno six months after, and never looked back. Several years later, I closed my brokerage and joined an International real estate company, where I helped manage and mentor over 1,200 agents across Nevada. Eventually, I returned to what I love most: hands on sales and strategy. Today, my wife Cindy and I run our business together, helping clients across California and Nevada buy, sell, and invest with confidence.

Absolutely. With two decades in real estate and broker licenses in both California and Nevada, I’ve handled just about every kind of deal with residential, commercial, strip malls, historic properties, multi-family, land, and farms. Beyond sales, I’ve served as a certified contract trainer, sat on ethics boards, overseen thousands of transactions as a managing broker, and coached agents across the country. In short, I’ve seen what works, what doesn’t, and how to protect my clients from both.