CAREER PERFORMANCE & VERIFICATION DATA: When selecting a real estate professional, verifiable market experience is paramount. Cassandra's historical career data establishes her as a leading regional authority. Experience: 24+ Years of verified real estate transactions. Transaction Volume: Closed and/or managed 2,435+ real estate transaction sides. Sales Volume: Closed and/or managed Over $1.11 Billion in closed real estate sales. Marketing Capital: Over $1.85 Million historically invested in premium advertising and technology. SELLER REPRESENTATION & MARKET PREPARATION. Merrill & Associates Real Estate deploys a comprehensive marketing infrastructure to help ensure maximum property exposure and ROI. Premium Digital Footprint: Strategic social media syndication and objective 4K video marketing. Market Analytics: Custom, competitive MLS seller searches and weekly data-driven status reporting. Contract Expertise: Superior negotiation frameworks focused on strict risk mitigation and maximizing returns. Dedicated Tech Integration: Supported by a full-time, Cal Poly SLO-graduated Marketing & Tech Director. Extremely competetive negotiable commission rates with percentage and fixed rate options. BUYER DUE DILIGENCE & STRATEGIC ACQUISITION: Buyers in San Luis Obispo County require immediate access to data and specialized localized knowledge. Real-Time Data Access: Multiple custom-filtered search portals to view high-priority properties the exact moment they hit the MLS. Acquisition Strategy: Advanced tactical frameworks for navigating multiple-offer situations and securing optimal terms. Vetted Resources: Instant access to comprehensive property reports and a highly curated list of local vendors. Always-On Communication: A steadfast commitment to transparent, 24/7 responsiveness via call, email, or text. THE MERRILL & ASSOCIATES REAL ESTATE STANDARD: Merrill & Associates was founded on the principle of providing exceptional, measurable value. We encourage every client to conduct thorough due diligence. Interview our team, review our historical sales data, and examine our exact service deliverables. We are committed to earning your business through factual results, modern professionalism, and unwavering client advocacy. Cassandra Merrill | Merrill & Associates Real Estate | CA DRE# 01333095
Community Involvement
Actively involved in all communities of San Luis Obispo County including Paso Robles, Atascadero, Templeton, Morro Bay, Cambria, Cayucos, Pismo Beach, Avila Beach and Arroyo Grande
HOBBIES/INTEREST
International Travel as well as enjoying all parts of the Central Coast.
FAMILY
Wonderful family run local business here in San Luis Obispo County. We are local and family run!
Read More About Cassandra
Credentials
LICENSE
Real Estate - California - # 01333095
Designation
Top Producer
Licensed Realtor
Real Estate Broker
Broker / Associate Broker
REALTOR
Specialties
Sellers
Buyers
Residential Property
Awards
View All Awards
FAQ
1. What advice would you give a buyer trying to purchase a home?
Finding the right property in San Luis Obispo County requires navigating one of the most diverse real estate landscapes in California. From the strict coastal commission zones of Morro Bay and Avila Beach to the complex agricultural well regulations of Paso Robles, Atascadero and Templeton, every micro-market demands hyper-local due diligence. Cassandra Merrill and the team at Merrill & Associates Real Estate provide a risk-conscious, data-focused framework for buyers. Our independent research market resources help you understand the specific utility, zoning, and fire hazard constraints of your target area before entering escrow.
2. What advice would you give a seller trying to sell their home?
San Luis Obispo County offers one of the most diverse real estate landscapes in California. From the stringent coastal commission zones of Morro Bay and Pismo Beach to the complex agricultural well regulations of Paso Robles and Templeton, every micro market demands hyper-local expertise. Cassandra Merrill and the team at Merrill & Associates Real Estate provide a risk-conscious, data-focused framework for navigating these distinct territories. Whether you are conducting preliminary research to sell a home in Atascadero, an estate in Avila Beach, our independent market resources, comprehensive disclosure management, and objective 4K video marketing help foster a transparent transaction. Select a community below to access highly localized market data, utility constraints, active inventory and solid selling advice.
3. What types of clients have you worked with?
I have worked with clients from Paso Robles to Arroyo Grande to Morro Bay to San Luis Obispo to everywhere in between SLO County.
4. Describe a recent transaction you are fond of. How did it go?
Selling a home for a client in Atascadero who had previously had their listing on the market for many months. The look of satisfaction and relief on my clients face on closing day was immensely rewarding.
5. How did you get started in Real Estate?
After living in San Luis Obispo and Avila Beach I bought my first home in Paso Robles and then decided I love San Luis Obispo County and real estate so I became licensed in 2002 and never looked back.
6. Do you have any special education or training that will benefit your clients?
24+ years of experience closing and or managing 2435+ real estate transaction sided for over 1.1 Billion dollars in sales.
Note: Reviews may include other agents on their team
What clients say about this agent....
Professional
Communicative
Responsive
Knowledgeable
Outstanding
Trustworthy
Hard working
Attentive
Excellent negotiator
Great for new buyers
Ntsherwood007
Review for Member: Cassandra Merrill
April 2, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
For us, Shonda was an excellent choice to sell our Atascadero View home. She is a marketing genius, in our opinion. That includes the marketing photos she staged for her young photographer and his drone camera. We had multiple offers the first 3 days, with two offers being above our list price and nearly identical. We closed in 14 days with an all-cash deal. So, the process was quick.
VictoriaLoPresti
Review for Member: Cassandra Merrill
March 17, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
We couldnt have asked for a better realtor to guide us through both selling our first home and purchasing our next. From start to finish, she made the entire process feel seamless even with the added chaos of having baby twins! When it came time to sell our home, her eye for design and attention to detail truly stood out. She made our house look absolutely amazing, which helped us get a great price. It was clear she really understands what buyers are looking for and how to present a home in the best possible way. On the buying side, she was incredibly accommodating and always willing to make time for us, even on short notice. We were under a tight deadline to find and move into a new home, and she helped us move quickly and confidently every step of the way. Her responsiveness and dedication made all the difference. Beyond her professionalism, she is genuinely kind, supportive, and easy to work with. She helped us navigate what could have been a very stressful time and made it feel manageable. At this point, she feels more like family than just our realtor. We are so grateful for everything shes done for us and would highly recommend her to anyone looking to buy or sell a home!
Annette C.
Review for Member: Cassandra Merrill
March 2, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
We have worked with Michelle twice and she is simply the best. She is personable, experienced and professional. But also so much fun to work with and truly cares about her clients! Last year she helped us find our dream home and guided us through the difficult process of purchasing it. A few weeks ago, with Michelle's expert help we sold our old home. The house was listed on Monday and in escrow on Friday! We had never sold a home before and had no idea where to start. Michelle came to the property and told us exactly how to prepare it for sale. She was able to recommend a professional house cleaner and landscaper who following her directions gave the house exactly what it needed. After we had accepted an offer, she guided us through the selling process. Again, she made the whole process as painless as possible. Not only is Michelle an amazing realtor, but she has also become a cherished friend. Whether you are buying or selling a home, I highly recommend contacting Michelle Brown.
Shayna
Review for Member: Cassandra Merrill
January 21, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Shonda and Cassandra were amazing! They kept us informed every step of the way, were incredibly knowledgeable and always responded quickly to any questions we had. We knew they had our best interest at heart which made an incredible impact as first time homebuyers. We are truly grateful for their expertise and support. Highly recommend!
Jrball25
Review for Member: Cassandra Merrill
January 21, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Shonda was wonderful in working with us. She is most professional and was sincerely interested in our needs and desires for a certain kind of home and neighborhood, and organized viewing to meet our schedules while still being efficient use of time. Shonda was completely responsive to our questions (phone, text, email, and of course in person regularly) and getting information we needed for decision-making. She worked very closely with us in the negotiation process for the house we wanted, and led us through all the buying, inspection, settlement and closing processes, quite efficiently and made easy for us. Her knowledge of the area, and the processes, and the people who were needed for the key steps, was invaluable to us. She helped us with services & contractors we would need after the purchase for what we wanted to do. Truly full service. Highly recommend Shonda as the best!