How is the Real Estate Industry Using Social Media

The primary purpose of business enterprises, of all sizes and types, is to find, reach, and make new customers. Without a doubt, popular social media channels are seen as the best weapons for realtors to get in touch with their potential customers round the clock. Social media marketing is a powerful tool and helps real estate agents and brokers get close to potential prospects and engage with them. These days, all top realtors are using social media websites in order to endorse their businesses, make a network in the real estate industry, diversify marketing efforts, and build goodwill in the market. With the increasing use of Facebook, Twitter, LinkedIn, Instagram, and other channels, realtors have started to use these channels to communicate with their audience.

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What can Social Media Statistics Provide to Realtors?

Social media websites are all about offering users insightful, quality connections between people who spend a considerable amount of time on their mobile devices and computers. Thus, these sites are good resources for realty players to educate, inform, and entertain a targeted audience. It is said that the average user spends about one hour and 40 minutes on social media every day. A few years ago, about 84% of real estate professionals were using social media. Now, it is easy to understand the new figure in current times. Check the facts through following social media channels:

Facebook Statistics
Monthly Active Users2.4 Billion
Daily Active Users1.6 Billion
Mobile Users88%
Daily Time Spent58 min
YouTube Statistics
Monthly Active Users1.9 Billion
Videos Views Daily5 Billion
Daily Active Users149 Million
Average Visit Duration40 Minutes
Instagram Statistics
Monthly Active Users1 Billion
Daily Stories Active Users500 Million
Daily active users600 Million
Posts Daily95 Million
Twitter Statistics
Monthly Active Users330 Million
Daily New Accounts460000
Daily Active Users134 Million
Daily Tweets140 Million
Reddit Statistics
Monthly Active Users330 Million
Active Communities138000
Views Per Month14 Billion
Votes Daily25 Million
LinkedIn Statistics
Monthly Active Users303 Million
Total Company Pages30 Million
Monthly New Accounts5.3 Million
Average Visit Duration10 Minutes
Snapchat Statistics
Monthly Active Users301 Million
Daily Video Views10 Billion
Daily Active Users109 Million
Daily Snaps3 Billion
Pinterest Statistics
Monthly Active Users291 Million
Average Visit Duration14 Minutes
Total Boards created1 Billion
Total Pins Created175 Billion
WhatsApp Statistics
Monthly Active Users1.5 Billion
Daily New Users1 Million
Daily Active Users1 Billion
Messages Daily60 Billion

Statistics Source:

The Social Media Users Breakdown in the United States:

  • Facebook—162.9M
  • YouTube—176.1M
  • Instagram—89.4M
  • Twitter—56.8M
  • Snapchat—58.6M

Must Use Social Media Tools for Real Estate Agents

Like realtors, both home buyers and sellers have increasingly begun to use social media channels. This trend has opened the door for real estate agents to send the right message to the right people at the right time. Here are some suggestions that realtors can use to market their products and services on social media channels:

  • Instagram to promote listings with a perfect and beautiful image
  • The king of social media Facebook to share content as per 80-20 rule
  • Twitter to promote listings of properties and generate leads with a hashtag
  • Professional network LinkedIn to get in touch with the real estate community
  • HootSuite for real estate agents to schedule their posts in one place
  • Integrate photos and videos on social media sites with tutorials

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All these suggestions will help Real Estate Agents to reach out to their target audience and markets, and enhance overall business performance.

Tips for Realtors to Upgrade Social Media Marketing

If you are a realtor serving in any part of the United States, you should take things to the next level by upgrading your social media marketing efforts. To do this, you can hire a social media expert to keep in touch with all potential property buyers and sellers or you can save money and use the following smart steps:

  1. Update your real estate website constantly
  2. Try a weekly blog and fill your concerned website with fresh content
  3. Make a social media content calendar to draft content regularly
  4. Upgrade your existing content and share the same on various channels
  5. Make your social media postings auto-updated with smart apps
  6. Prefer Facebook Live to share real-time content
  7. Let people know more about market updates on the weekly or monthly basis
  8. Go for the geo-filter feature of Snapchat
  9. Add genuine and valuable links to your blog posts so that they are easy to share
  10. Give preference to Facebook tabs in order to feed your listings, promote content, and run contests
  11. Opt for Facebook local awareness campaigns
  12. Use Twitter and Pinterest to sponsor listings
  13. Use YouTube to upload the videos along with proper descriptions and links
  14. Get in touch with fellow agents through LinkedIn groups to share viral content
  15. Use meaningful images and share them regularly
  16. Bring your social media fans to your email subscribers for an easy and better communication

With smartphones in hands of nearly all Americans, it is quite easy for realtors to communicate and send a message to their audience without spending too much on advertising costs.



FastExpert was founded in 2014. Our mission is to connect people looking to buy or sell a home with top real estate agents in their area. FastExpert was ranked #134 fastest growing company in America in 2018 by Inc 500. We have over 43,000 top producing agents in our network covering the entire US and have put over $5.5 Billion of property listings on the market. Let FastExpert help you find an agent!

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